MCKEON KATHRYN (Chief Marketing Officer) sold 47.1% of their position (33.45K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $1.62M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 8/19/2025ACC: 0001908254-25-000004
Officer· Chief Marketing Officer
Since Jan 2022
-33.45K
Net shares
Net seller
$1.62M
Total sold
2
Open market trades
0B · 2S
4
Total transactions
21.44K acquired · 54.89K disposed
Non-Derivative Transactions3
Common Stock
Direct
Shares
−12.01K
Price / share
$47.59
Trade value
$571.32K
% of position
24.2%
8/15/2025
49.52K→37.51K
Common Stock
Direct
Shares
+21.44K
Price / share
$15.31
Trade value
$328.28K
% of position
57.2%
8/18/2025
37.51K→58.95K
Common Stock
Direct
Shares
−21.44K
Price / share
$49.08
Trade value
$1.05M
% of position
36.4%
8/18/2025
58.95K→37.51K
Total
Net shares
−12.01K
Net value
-$1.30M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 8/15/2025 | S · Sale | −12.01K | $47.59 | $571.32K | 24.2% | 49.52K | 37.51K |
| Common Stock Direct | 8/18/2025 | M · Option Exercise | +21.44K | $15.31 | $328.28K | 57.2% | 37.51K | 58.95K |
| Common Stock Direct | 8/18/2025 | S · Sale | −21.44K | $49.08 | $1.05M | 36.4% | 58.95K | 37.51K |
| Total | −12.01K | -$1.30M | ||||||
Derivative Transactions1
Employee Stock Option (right to buy)
Direct
Converts to
Common Stock
21.44K shares
Shares
−21.44K
Strike price
15.31
Held after
10.72K
Exercisable
—
8/18/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Employee Stock Option (right to buy) Direct | Common Stock21.44K shares | 8/18/2025 | M · Option Exercise | −21.44K | 15.31 | — | 10.72K |