MCKEON KATHRYN (Chief Marketing Officer) purchased 1.2% of their position (604.00 shares) of VITAL FARMS, INC. on the open market
Open‑market purchase worth $5.0K — a small addition. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 5/18/2026ACC: 0001193125-26-229080
Officer· Chief Marketing Officer
Since Jan 2022
+604.00
Net shares
Net buyer
$5.0K
Total acquired
1
Open market trades
1B · 0S
1
Total transactions
604.00 acquired
Non-Derivative Transactions1
Common Stock
Direct
Shares
+604.00
Price / share
$8.28
Trade value
$5K
% of position
1.2%
5/14/2026
49.67K→50.27K
Total
Net shares
+604.00
Net value
$5K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 5/14/2026 | P · Purchase | +604.00 | $8.28 | $5K | 1.2% | 49.67K | 50.27K |
| Total | +604.00 | $5K | ||||||
Derivative Transactions0
No derivative transactions reported