MCKEON KATHRYN (Chief Marketing Officer) reported 2 transactions at VITAL FARMS, INC.
Review the transaction codes below to understand the nature of each event.
Filed: 3/16/2026ACC: 0001193125-26-108707
Officer· Chief Marketing Officer
Since Jan 2022
-2.61K
Net shares
Net seller
$45.6K
Total sold
0
Open market trades
0B · 0S
2
Total transactions
2.61K disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−1.68K
Price / share
$17.62
Trade value
$29.65K
% of position
3.2%
3/12/2026
52.28K→50.60K
Common Stock
Direct
Shares
−928.00
Price / share
$17.21
Trade value
$15.97K
% of position
1.8%
3/16/2026
50.60K→49.67K
Total
Net shares
−2.61K
Net value
-$45.63K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 3/12/2026 | F · Tax Withholding | −1.68K | $17.62 | $29.65K | 3.2% | 52.28K | 50.60K |
| Common Stock Direct | 3/16/2026 | F · Tax Withholding | −928.00 | $17.21 | $15.97K | 1.8% | 50.60K | 49.67K |
| Total | −2.61K | -$45.63K | ||||||
Derivative Transactions0
No derivative transactions reported