MCKEON KATHRYN (Chief Marketing Officer) received a stock award from VITAL FARMS, INC.
Compensation award — not an open‑market transaction. Less informative as a directional signal.
A · 1 award
Filed: 3/6/2026ACC: 0001193125-26-096794
Officer· Chief Marketing Officer
Since Jan 2022
+14.40K
Net shares
Net buyer
$15.9K
Total sold
0
Open market trades
0B · 0S
2
Total transactions
15.18K acquired · 784.00 disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−784.00
Price / share
$20.30
Trade value
$15.92K
% of position
2.1%
3/4/2026
37.88K→37.10K
Common Stock
Direct
Shares
+15.18K
Price / share
—
Trade value
—
% of position
40.9%
3/5/2026
37.10K→52.28K
Total
Net shares
+14.40K
Net value
-$15.92K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 3/4/2026 | F · Tax Withholding | −784.00 | $20.30 | $15.92K | 2.1% | 37.88K | 37.10K |
| Common Stock Direct | 3/5/2026 | A · Award | +15.18K | — | — | 40.9% | 37.10K | 52.28K |
| Total | +14.40K | -$15.92K | ||||||
Derivative Transactions0
No derivative transactions reported