Filed: 10/23/2024ACC: 0001221073-24-000086
📋 What this filing means
MAYFAIR ADVISORY GROUP, LLC filed this quarterly 13F‑HR report disclosing 154 equity positions with a total reported market value of $158.56M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
154
Positions
$158.56M
Total AUM (reported)
1.85M
Total Shares
Allocation by class
COM$46.09M29.1%
US DIVIDEND EQ$12.31M7.8%
GROWTH ETF$9.19M5.8%
VALUE ETF$9.04M5.7%
EQUITY PREMIUM$9.04M5.7%
TOTAL BD ETF$8.41M5.3%
US LCAP GR ETF$5.84M3.7%
Portfolio Concentration
Top 3$30.54M19.3%
4–10$41.81M26.4%
11–25$30.74M19.4%
Rest$55.46M35.0%
Top 3 weight
19.3%
Top 10 weight
45.6%
Voting Authority Distribution
Total shares with voting rights: 1.85M
Sole
Full voting authority
1.85M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole154
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings154
Rows:
SCHWAB STRATEGIC TR
SOLEShares145.47K
TypeSH
Market value$12.31M
7.77%
Sole
145.47K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares23.97K
TypeSH
Market value$9.19M
5.80%
Sole
23.97K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares51.77K
TypeSH
Market value$9.04M
5.70%
Sole
51.77K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares152.76K
TypeSH
Market value$9.04M
5.70%
Sole
152.76K
Shared
0.00
None
0.00
FIDELITY MERRIMACK STR TR
SOLEShares181.70K
TypeSH
Market value$8.41M
5.30%
Sole
181.70K
Shared
0.00
None
0.00
APPLE INC
SOLEShares30.39K
TypeSH
Market value$6.89M
4.35%
Sole
30.39K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares56.15K
TypeSH
Market value$5.84M
3.69%
Sole
56.15K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares99.32K
TypeSH
Market value$5.01M
3.16%
Sole
99.32K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares35.06K
TypeSH
Market value$3.36M
2.12%
Sole
35.06K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares18.19K
TypeSH
Market value$3.26M
2.06%
Sole
18.19K
Shared
0.00
None
0.00
VANGUARD WHITEHALL FDS
SOLEShares43.40K
TypeSH
Market value$3.18M
2.00%
Sole
43.40K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares10.97K
TypeSH
Market value$3.10M
1.96%
Sole
10.97K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares22.26K
TypeSH
Market value$2.78M
1.75%
Sole
22.26K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares17.91K
TypeSH
Market value$2.24M
1.41%
Sole
17.91K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares3.83K
TypeSH
Market value$2.21M
1.39%
Sole
3.83K
Shared
0.00
None
0.00
FIRST TR EXCHNG TRADED FD VI
SOLEShares90.96K
TypeSH
Market value$2.13M
1.35%
Sole
90.96K
Shared
0.00
None
0.00
PACER FDS TR
SOLEShares36.45K
TypeSH
Market value$2.13M
1.34%
Sole
36.45K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares29.99K
TypeSH
Market value$1.99M
1.26%
Sole
29.99K
Shared
0.00
None
0.00
SOUTHERN CO
SOLEShares20.09K
TypeSH
Market value$1.81M
1.14%
Sole
20.09K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares4.27K
TypeSH
Market value$1.78M
1.12%
Sole
4.27K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares24.66K
TypeSH
Market value$1.65M
1.04%
Sole
24.66K
Shared
0.00
None
0.00
AMETEK INC
SOLEShares8.70K
TypeSH
Market value$1.48M
0.93%
Sole
8.70K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares26.82K
TypeSH
Market value$1.46M
0.92%
Sole
26.82K
Shared
0.00
None
0.00
ROYAL BK CDA
SOLEShares11.80K
TypeSH
Market value$1.44M
0.91%
Sole
11.80K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares9.05K
TypeSH
Market value$1.36M
0.86%
Sole
9.05K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 145.47K | SH | $12.31M 7.77% | 145.47K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 23.97K | SH | $9.19M 5.80% | 23.97K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | VALUE ETF | 51.77K | SH | $9.04M 5.70% | 51.77K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 152.76K | SH | $9.04M 5.70% | 152.76K | 0.00 | 0.00 |
FIDELITY MERRIMACK STR TRSOLE | TOTAL BD ETF | 181.70K | SH | $8.41M 5.30% | 181.70K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 30.39K | SH | $6.89M 4.35% | 30.39K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 56.15K | SH | $5.84M 3.69% | 56.15K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 99.32K | SH | $5.01M 3.16% | 99.32K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 35.06K | SH | $3.36M 2.12% | 35.06K | 0.00 | 0.00 |
ISHARES TRSOLE | MSCI USA QLT FCT | 18.19K | SH | $3.26M 2.06% | 18.19K | 0.00 | 0.00 |
VANGUARD WHITEHALL FDSSOLE | INTL HIGH ETF | 43.40K | SH | $3.18M 2.00% | 43.40K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 10.97K | SH | $3.10M 1.96% | 10.97K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 22.26K | SH | $2.78M 1.75% | 22.26K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 17.91K | SH | $2.24M 1.41% | 17.91K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P500 ETF | 3.83K | SH | $2.21M 1.39% | 3.83K | 0.00 | 0.00 |
FIRST TR EXCHNG TRADED FD VISOLE | FT VEST LAD | 90.96K | SH | $2.13M 1.35% | 90.96K | 0.00 | 0.00 |
PACER FDS TRSOLE | US CASH COWS 100 | 36.45K | SH | $2.13M 1.34% | 36.45K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 29.99K | SH | $1.99M 1.26% | 29.99K | 0.00 | 0.00 |
SOUTHERN COSOLE | COM | 20.09K | SH | $1.81M 1.14% | 20.09K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 4.27K | SH | $1.78M 1.12% | 4.27K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 QUALITY | 24.66K | SH | $1.65M 1.04% | 24.66K | 0.00 | 0.00 |
AMETEK INCSOLE | COM | 8.70K | SH | $1.48M 0.93% | 8.70K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | NASDAQ EQT PREM | 26.82K | SH | $1.46M 0.92% | 26.82K | 0.00 | 0.00 |
ROYAL BK CDASOLE | COM | 11.80K | SH | $1.44M 0.91% | 11.80K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 9.05K | SH | $1.36M 0.86% | 9.05K | 0.00 | 0.00 |
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