MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 122.48K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $8.03M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 5 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 8/5/2026ACC: 0001736769-26-000018

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-244.96K

Net shares

Net seller

$8.03M

Total sold

Open market trades

0B · 5S

Total transactions

122.48K acquired · 367.44K disposed

Non-Derivative Transactions9

Class B Common Stock

Direct

C · Conversion

−100K

Price / share

—

Trade value

—

% of position

1.5%

8/3/2026

6.87M→6.77M

Class A Common Stock

Direct

C · Conversion

+100K

Price / share

—

Trade value

—

% of position

New position

8/3/2026

0.00→100K

Class A Common Stock

Direct

S · Sale

−100K

Price / share

$65.31

Trade value

$6.53M

% of position

New position

8/3/2026

100K→0.00

Class B Common Stock

Direct

C · Conversion

−22.48K

Price / share

—

Trade value

—

% of position

0.3%

8/4/2026

6.77M→6.75M

Class A Common Stock

Direct

C · Conversion

+22.48K

Price / share

—

Trade value

—

% of position

New position

8/4/2026

0.00→22.48K

Class A Common Stock

Direct

S · Sale

−4.97K

Price / share

$65.46

Trade value

$325.14K

% of position

22.1%

8/4/2026

22.48K→17.51K

Class A Common Stock

Direct

S · Sale

−10.96K

Price / share

$66.71

Trade value

$730.87K

% of position

62.6%

8/4/2026

17.51K→6.56K

Class A Common Stock

Direct

S · Sale

−2.68K

Price / share

$67.84

Trade value

$181.95K

% of position

40.9%

8/4/2026

6.56K→3.88K

Class A Common Stock

Direct

S · Sale

−3.88K

Price / share

$68.44

Trade value

$265.27K

% of position

New position

8/4/2026

3.88K→0.00

Total

Net shares

−122.48K

Net value

-$8.03M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	8/3/2026	C · Conversion	−100K	—	—	1.5%	6.87M	6.77M
Class A Common Stock Direct	8/3/2026	C · Conversion	+100K	—	—	New position	0.00	100K
Class A Common Stock Direct	8/3/2026	S · Sale	−100K	$65.31	$6.53M	New position	100K	0.00
Class B Common Stock Direct	8/4/2026	C · Conversion	−22.48K	—	—	0.3%	6.77M	6.75M
Class A Common Stock Direct	8/4/2026	C · Conversion	+22.48K	—	—	New position	0.00	22.48K
Class A Common Stock Direct	8/4/2026	S · Sale	−4.97K	$65.46	$325.14K	22.1%	22.48K	17.51K
Class A Common Stock Direct	8/4/2026	S · Sale	−10.96K	$66.71	$730.87K	62.6%	17.51K	6.56K
Class A Common Stock Direct	8/4/2026	S · Sale	−2.68K	$67.84	$181.95K	40.9%	6.56K	3.88K
Class A Common Stock Direct	8/4/2026	S · Sale	−3.88K	$68.44	$265.27K	New position	3.88K	0.00
Total			−122.48K		-$8.03M

Derivative Transactions2

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

100K shares

−100K

Strike price

Held after

6.77M

Exercisable

—

8/3/2026

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

22.48K shares

−22.48K

Strike price

Held after

6.75M

Exercisable

—

8/4/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock100K shares	8/3/2026	C · Conversion	−100K	0	—	6.77M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock22.48K shares	8/4/2026	C · Conversion	−22.48K	0	—	6.75M

Non-Derivative Holdings (Post-Transaction)5

Class B Common Stock

Direct

Shares owned132.35K

Class B Common Stock

Indirect

Shares owned1.77M

Class A Common Stock

Direct

Shares owned38.85K

Class A Common Stock

Direct

Shares owned71.56K

Class B Common Stock

Direct

Shares owned182.35K

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class B Common Stock	132.35K	Direct
Class B Common Stock	1.77M	Indirect
Class A Common Stock	38.85K	Direct
Class A Common Stock	71.56K	Direct
Class B Common Stock	182.35K	Direct
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
Total					2.08M	2.08M