MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 127.52K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $8.88M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 5 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 7/30/2026ACC: 0001736769-26-000014

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-255.04K

Net shares

Net seller

$8.88M

Total sold

Open market trades

0B · 5S

Total transactions

127.52K acquired · 382.56K disposed

Non-Derivative Transactions9

Class B Common Stock

Direct

C · Conversion

−125K

Price / share

—

Trade value

—

% of position

1.8%

7/29/2026

7M→6.87M

Class A Common Stock

Direct

C · Conversion

+125K

Price / share

—

Trade value

—

% of position

New position

7/29/2026

0.00→125K

Class A Common Stock

Direct

S · Sale

−21.40K

Price / share

$68.43

Trade value

$1.46M

% of position

17.1%

7/29/2026

125K→103.60K

Class A Common Stock

Direct

S · Sale

−47.18K

Price / share

$69.60

Trade value

$3.28M

% of position

45.5%

7/29/2026

103.60K→56.41K

Class A Common Stock

Direct

S · Sale

−56.41K

Price / share

$70.29

Trade value

$3.97M

% of position

New position

7/29/2026

56.41K→0.00

Class B Common Stock

Direct

C · Conversion

−2.52K

Price / share

—

Trade value

—

% of position

0.0%

7/30/2026

6.87M→6.87M

Class A Common Stock

Direct

C · Conversion

+2.52K

Price / share

—

Trade value

—

% of position

New position

7/30/2026

0.00→2.52K

Class A Common Stock

Direct

S · Sale

−375.00

Price / share

$65.22

Trade value

$24.46K

% of position

14.9%

7/30/2026

2.52K→2.14K

Class A Common Stock

Direct

S · Sale

−2.14K

Price / share

$66.45

Trade value

$142.47K

% of position

New position

7/30/2026

2.14K→0.00

Total

Net shares

−127.52K

Net value

-$8.88M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	7/29/2026	C · Conversion	−125K	—	—	1.8%	7M	6.87M
Class A Common Stock Direct	7/29/2026	C · Conversion	+125K	—	—	New position	0.00	125K
Class A Common Stock Direct	7/29/2026	S · Sale	−21.40K	$68.43	$1.46M	17.1%	125K	103.60K
Class A Common Stock Direct	7/29/2026	S · Sale	−47.18K	$69.60	$3.28M	45.5%	103.60K	56.41K
Class A Common Stock Direct	7/29/2026	S · Sale	−56.41K	$70.29	$3.97M	New position	56.41K	0.00
Class B Common Stock Direct	7/30/2026	C · Conversion	−2.52K	—	—	0.0%	6.87M	6.87M
Class A Common Stock Direct	7/30/2026	C · Conversion	+2.52K	—	—	New position	0.00	2.52K
Class A Common Stock Direct	7/30/2026	S · Sale	−375.00	$65.22	$24.46K	14.9%	2.52K	2.14K
Class A Common Stock Direct	7/30/2026	S · Sale	−2.14K	$66.45	$142.47K	New position	2.14K	0.00
Total			−127.52K		-$8.88M

Derivative Transactions2

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

125K shares

−125K

Strike price

Held after

6.87M

Exercisable

—

7/29/2026

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

2.52K shares

−2.52K

Strike price

Held after

6.87M

Exercisable

—

7/30/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock125K shares	7/29/2026	C · Conversion	−125K	0	—	6.87M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock2.52K shares	7/30/2026	C · Conversion	−2.52K	0	—	6.87M

Non-Derivative Holdings (Post-Transaction)5

Class A Common Stock

Direct

Shares owned71.56K

Class B Common Stock

Indirect

Shares owned1.77M

Class B Common Stock

Direct

Shares owned132.35K

Class B Common Stock

Direct

Shares owned182.35K

Class A Common Stock

Direct

Shares owned38.85K

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class A Common Stock	71.56K	Direct
Class B Common Stock	1.77M	Indirect
Class B Common Stock	132.35K	Direct
Class B Common Stock	182.35K	Direct
Class A Common Stock	38.85K	Direct
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
Total					2.08M	2.08M