MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 70.75K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $2.93M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 5/21/2026ACC: 0001736769-26-000006

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-141.50K

Net shares

Net seller

$2.93M

Total sold

Open market trades

0B · 3S

Total transactions

70.75K acquired · 212.25K disposed

Non-Derivative Transactions5

Class B Common Stock

Direct

C · Conversion

−70.75K

Price / share

—

Trade value

—

% of position

1.0%

5/21/2026

7.20M→7.13M

Class A Common Stock

Direct

C · Conversion

+70.75K

Price / share

—

Trade value

—

% of position

New position

5/21/2026

0.00→70.75K

Class A Common Stock

Direct

S · Sale

−29.24K

Price / share

$40.62

Trade value

$1.19M

% of position

41.3%

5/21/2026

70.75K→41.51K

Class A Common Stock

Direct

S · Sale

−20.78K

Price / share

$41.57

Trade value

$863.95K

% of position

50.1%

5/21/2026

41.51K→20.73K

Class A Common Stock

Direct

S · Sale

−20.73K

Price / share

$42.21

Trade value

$875.01K

% of position

New position

5/21/2026

20.73K→0.00

Total

Net shares

−70.75K

Net value

-$2.93M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	5/21/2026	C · Conversion	−70.75K	—	—	1.0%	7.20M	7.13M
Class A Common Stock Direct	5/21/2026	C · Conversion	+70.75K	—	—	New position	0.00	70.75K
Class A Common Stock Direct	5/21/2026	S · Sale	−29.24K	$40.62	$1.19M	41.3%	70.75K	41.51K
Class A Common Stock Direct	5/21/2026	S · Sale	−20.78K	$41.57	$863.95K	50.1%	41.51K	20.73K
Class A Common Stock Direct	5/21/2026	S · Sale	−20.73K	$42.21	$875.01K	New position	20.73K	0.00
Total			−70.75K		-$2.93M

Derivative Transactions1

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

70.75K shares

−70.75K

Strike price

Held after

7.13M

Exercisable

—

5/21/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock70.75K shares	5/21/2026	C · Conversion	−70.75K	0	—	7.13M

Non-Derivative Holdings (Post-Transaction)5

Class B Common Stock

Indirect

Shares owned1.77M

Class A Common Stock

Direct

Shares owned38.85K

Class B Common Stock

Direct

Shares owned132.35K

Class B Common Stock

Direct

Shares owned182.35K

Class A Common Stock

Direct

Shares owned71.56K

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class B Common Stock	1.77M	Indirect
Class A Common Stock	38.85K	Direct
Class B Common Stock	132.35K	Direct
Class B Common Stock	182.35K	Direct
Class A Common Stock	71.56K	Direct
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
Total					2.08M	2.08M