MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 21.99K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $1.93M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 8/18/2025ACC: 0001726978-25-000118

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-43.98K

Net shares

Net seller

$1.93M

Total sold

Open market trades

0B · 4S

Total transactions

21.99K acquired · 65.97K disposed

Non-Derivative Transactions8

Class B Common Stock

Direct

C · Conversion

−21.39K

Price / share

—

Trade value

—

% of position

0.3%

8/14/2025

7.24M→7.21M

Class A Common Stock

Direct

C · Conversion

+21.39K

Price / share

—

Trade value

—

% of position

New position

8/14/2025

0.00→21.39K

Class A Common Stock

Direct

S · Sale

−17.83K

Price / share

$87.38

Trade value

$1.56M

% of position

83.4%

8/14/2025

21.39K→3.56K

Class A Common Stock

Direct

S · Sale

−2.86K

Price / share

$88.55

Trade value

$253.25K

% of position

80.3%

8/14/2025

3.56K→700.00

Class A Common Stock

Direct

S · Sale

−700.00

Price / share

$89.29

Trade value

$62.50K

% of position

New position

8/14/2025

700.00→0.00

Class B Common Stock

Direct

C · Conversion

−600.00

Price / share

—

Trade value

—

% of position

0.0%

8/15/2025

7.21M→7.21M

Class A Common Stock

Direct

C · Conversion

+600.00

Price / share

—

Trade value

—

% of position

New position

8/15/2025

0.00→600.00

Class A Common Stock

Direct

S · Sale

−600.00

Price / share

$87.01

Trade value

$52.21K

% of position

New position

8/15/2025

600.00→0.00

Total

Net shares

−21.99K

Net value

-$1.93M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	8/14/2025	C · Conversion	−21.39K	—	—	0.3%	7.24M	7.21M
Class A Common Stock Direct	8/14/2025	C · Conversion	+21.39K	—	—	New position	0.00	21.39K
Class A Common Stock Direct	8/14/2025	S · Sale	−17.83K	$87.38	$1.56M	83.4%	21.39K	3.56K
Class A Common Stock Direct	8/14/2025	S · Sale	−2.86K	$88.55	$253.25K	80.3%	3.56K	700.00
Class A Common Stock Direct	8/14/2025	S · Sale	−700.00	$89.29	$62.50K	New position	700.00	0.00
Class B Common Stock Direct	8/15/2025	C · Conversion	−600.00	—	—	0.0%	7.21M	7.21M
Class A Common Stock Direct	8/15/2025	C · Conversion	+600.00	—	—	New position	0.00	600.00
Class A Common Stock Direct	8/15/2025	S · Sale	−600.00	$87.01	$52.21K	New position	600.00	0.00
Total			−21.99K		-$1.93M

Derivative Transactions2

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

21.39K shares

−21.39K

Strike price

Held after

7.21M

Exercisable

—

8/14/2025

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

600.00 shares

−600.00

Strike price

Held after

7.21M

Exercisable

—

8/15/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock21.39K shares	8/14/2025	C · Conversion	−21.39K	0	—	7.21M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock600.00 shares	8/15/2025	C · Conversion	−600.00	0	—	7.21M

Non-Derivative Holdings (Post-Transaction)5

Class B Common Stock

Direct

Shares owned182.35K

Class A Common Stock

Direct

Shares owned38.85K

Class B Common Stock

Direct

Shares owned132.35K

Class A Common Stock

Direct

Shares owned71.56K

Class B Common Stock

Indirect

Shares owned1.77M

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class B Common Stock	182.35K	Direct
Class A Common Stock	38.85K	Direct
Class B Common Stock	132.35K	Direct
Class A Common Stock	71.56K	Direct
Class B Common Stock	1.77M	Indirect
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
Total					2.08M	2.08M