MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 108.32K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $9.50M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 8 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 8/14/2025ACC: 0001726978-25-000114

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-216.64K

Net shares

Net seller

$9.50M

Total sold

Open market trades

0B · 8S

Total transactions

108.32K acquired · 324.96K disposed

Non-Derivative Transactions12

Class B Common Stock

Direct

C · Conversion

−48.32K

Price / share

—

Trade value

—

% of position

0.7%

8/12/2025

7.34M→7.30M

Class A Common Stock

Direct

C · Conversion

+48.32K

Price / share

—

Trade value

—

% of position

New position

8/12/2025

0.00→48.32K

Class A Common Stock

Direct

S · Sale

−17.30K

Price / share

$86.47

Trade value

$1.50M

% of position

35.8%

8/12/2025

48.32K→31.02K

Class A Common Stock

Direct

S · Sale

−29.90K

Price / share

$87.45

Trade value

$2.62M

% of position

96.4%

8/12/2025

31.02K→1.11K

Class A Common Stock

Direct

S · Sale

−1.11K

Price / share

$88.06

Trade value

$98.19K

% of position

New position

8/12/2025

1.11K→0.00

Class B Common Stock

Direct

C · Conversion

−60K

Price / share

—

Trade value

—

% of position

0.8%

8/13/2025

7.30M→7.24M

Class A Common Stock

Direct

C · Conversion

+60K

Price / share

—

Trade value

—

% of position

New position

8/13/2025

0.00→60K

Class A Common Stock

Direct

S · Sale

−19.90K

Price / share

$86.44

Trade value

$1.72M

% of position

33.2%

8/13/2025

60K→40.10K

Class A Common Stock

Direct

S · Sale

−4.45K

Price / share

$87.36

Trade value

$388.32K

% of position

11.1%

8/13/2025

40.10K→35.66K

Class A Common Stock

Direct

S · Sale

−9.56K

Price / share

$88.65

Trade value

$847.94K

% of position

26.8%

8/13/2025

35.66K→26.09K

Class A Common Stock

Direct

S · Sale

−21.92K

Price / share

$89.48

Trade value

$1.96M

% of position

84.0%

8/13/2025

26.09K→4.17K

Class A Common Stock

Direct

S · Sale

−4.17K

Price / share

$90.09

Trade value

$376.13K

% of position

New position

8/13/2025

4.17K→0.00

Total

Net shares

−108.32K

Net value

-$9.50M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	8/12/2025	C · Conversion	−48.32K	—	—	0.7%	7.34M	7.30M
Class A Common Stock Direct	8/12/2025	C · Conversion	+48.32K	—	—	New position	0.00	48.32K
Class A Common Stock Direct	8/12/2025	S · Sale	−17.30K	$86.47	$1.50M	35.8%	48.32K	31.02K
Class A Common Stock Direct	8/12/2025	S · Sale	−29.90K	$87.45	$2.62M	96.4%	31.02K	1.11K
Class A Common Stock Direct	8/12/2025	S · Sale	−1.11K	$88.06	$98.19K	New position	1.11K	0.00
Class B Common Stock Direct	8/13/2025	C · Conversion	−60K	—	—	0.8%	7.30M	7.24M
Class A Common Stock Direct	8/13/2025	C · Conversion	+60K	—	—	New position	0.00	60K
Class A Common Stock Direct	8/13/2025	S · Sale	−19.90K	$86.44	$1.72M	33.2%	60K	40.10K
Class A Common Stock Direct	8/13/2025	S · Sale	−4.45K	$87.36	$388.32K	11.1%	40.10K	35.66K
Class A Common Stock Direct	8/13/2025	S · Sale	−9.56K	$88.65	$847.94K	26.8%	35.66K	26.09K
Class A Common Stock Direct	8/13/2025	S · Sale	−21.92K	$89.48	$1.96M	84.0%	26.09K	4.17K
Class A Common Stock Direct	8/13/2025	S · Sale	−4.17K	$90.09	$376.13K	New position	4.17K	0.00
Total			−108.32K		-$9.50M

Derivative Transactions2

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

48.32K shares

−48.32K

Strike price

Held after

7.30M

Exercisable

—

8/12/2025

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

60K shares

−60K

Strike price

Held after

7.24M

Exercisable

—

8/13/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock48.32K shares	8/12/2025	C · Conversion	−48.32K	0	—	7.30M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock60K shares	8/13/2025	C · Conversion	−60K	0	—	7.24M

Non-Derivative Holdings (Post-Transaction)5

Class A Common Stock

Direct

Shares owned38.85K

Class A Common Stock

Direct

Shares owned71.56K

Class B Common Stock

Indirect

Shares owned1.77M

Class B Common Stock

Direct

Shares owned132.35K

Class B Common Stock

Direct

Shares owned182.35K

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class A Common Stock	38.85K	Direct
Class A Common Stock	71.56K	Direct
Class B Common Stock	1.77M	Indirect
Class B Common Stock	132.35K	Direct
Class B Common Stock	182.35K	Direct
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
Total					2.08M	2.08M