MARK & ROBYN JONES DESCENDANTS TRUST 2014 sold 60.72K shares of GOOSEHEAD INSURANCE, INC. on the open market

Open‑market sale worth $5.26M. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales

MARK & ROBYN JONES DESCENDANTS TRUST 2014

Filed: 8/12/2025ACC: 0001726978-25-000112

InsiderMARK & ROBYN JONES DESCENDANTS TRUST 2014CIK 1736769

→

IssuerGOOSEHEAD INSURANCE, INC.CIK 1726978

10% OwnerOther

Since Nov 2018

-121.43K

Net shares

Net seller

$5.26M

Total sold

Open market trades

0B · 4S

Total transactions

60.72K acquired · 182.15K disposed

Non-Derivative Transactions8

Class B Common Stock

Direct

C · Conversion

−14.72K

Price / share

—

Trade value

—

% of position

0.2%

8/8/2025

7.41M→7.39M

Class A Common Stock

Direct

C · Conversion

+14.72K

Price / share

—

Trade value

—

% of position

New position

8/8/2025

0.00→14.72K

Class A Common Stock

Direct

S · Sale

−14.52K

Price / share

$87.17

Trade value

$1.27M

% of position

98.6%

8/8/2025

14.72K→200.00

Class A Common Stock

Direct

S · Sale

−200.00

Price / share

$88.15

Trade value

$17.63K

% of position

New position

8/8/2025

200.00→0.00

Class B Common Stock

Direct

C · Conversion

−46K

Price / share

—

Trade value

—

% of position

0.6%

8/11/2025

7.39M→7.34M

Class A Common Stock

Direct

C · Conversion

+46K

Price / share

—

Trade value

—

% of position

New position

8/11/2025

0.00→46K

Class A Common Stock

Direct

S · Sale

−44.10K

Price / share

$86.41

Trade value

$3.81M

% of position

95.9%

8/11/2025

46K→1.89K

Class A Common Stock

Direct

S · Sale

−1.89K

Price / share

$87.21

Trade value

$165.18K

% of position

New position

8/11/2025

1.89K→0.00

Total

Net shares

−60.72K

Net value

-$5.26M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class B Common Stock Direct	8/8/2025	C · Conversion	−14.72K	—	—	0.2%	7.41M	7.39M
Class A Common Stock Direct	8/8/2025	C · Conversion	+14.72K	—	—	New position	0.00	14.72K
Class A Common Stock Direct	8/8/2025	S · Sale	−14.52K	$87.17	$1.27M	98.6%	14.72K	200.00
Class A Common Stock Direct	8/8/2025	S · Sale	−200.00	$88.15	$17.63K	New position	200.00	0.00
Class B Common Stock Direct	8/11/2025	C · Conversion	−46K	—	—	0.6%	7.39M	7.34M
Class A Common Stock Direct	8/11/2025	C · Conversion	+46K	—	—	New position	0.00	46K
Class A Common Stock Direct	8/11/2025	S · Sale	−44.10K	$86.41	$3.81M	95.9%	46K	1.89K
Class A Common Stock Direct	8/11/2025	S · Sale	−1.89K	$87.21	$165.18K	New position	1.89K	0.00
Total			−60.72K		-$5.26M

Derivative Transactions2

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

14.72K shares

−14.72K

Strike price

Held after

7.39M

Exercisable

—

8/8/2025

LLC Units in Goosehead Financial, LLC

Direct

C · Conversion

Converts to

Class A Common Stock

46K shares

−46K

Strike price

Held after

7.34M

Exercisable

—

8/11/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock14.72K shares	8/8/2025	C · Conversion	−14.72K	0	—	7.39M
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock46K shares	8/11/2025	C · Conversion	−46K	0	—	7.34M

Non-Derivative Holdings (Post-Transaction)5

Class A Common Stock

Direct

Shares owned38.85K

Class A Common Stock

Direct

Shares owned71.56K

Class B Common Stock

Direct

Shares owned132.35K

Class B Common Stock

Direct

Shares owned182.35K

Class B Common Stock

Indirect

Shares owned1.77M

Total

425.11K direct·1.77M indirect2.19M

Security Title	Shares Owned	Ownership Type
Class A Common Stock	38.85K	Direct
Class A Common Stock	71.56K	Direct
Class B Common Stock	132.35K	Direct
Class B Common Stock	182.35K	Direct
Class B Common Stock	1.77M	Indirect
Total	2.19M	425.11K direct·1.77M indirect

Derivative Holdings (Post-Transaction)3

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

182.35K

Shares owned

182.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Direct

Underlying security

Class A Common Stock

Underlying shares

132.35K

Shares owned

132.35K

Exercise price

Expiration

—

Exercise window

—

LLC Units in Goosehead Financial, LLC

Indirect

Underlying security

Class A Common Stock

Underlying shares

1.77M

Shares owned

1.77M

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

2.08M

Owned

2.08M

Security	Underlying	Exercise Price	Exercise Window	Expiration	Underlying Shares	Shares Owned
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	182.35K	182.35K
LLC Units in Goosehead Financial, LLC Direct	Class A Common Stock	0	—	—	132.35K	132.35K
LLC Units in Goosehead Financial, LLC Indirect	Class A Common Stock	0	—	—	1.77M	1.77M
Total					2.08M	2.08M