Senior insider sale
Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction
$1.68M
133.85K shares
MADDEN LARRY plans to sell 133.85K shares of VIANT TECHNOLOGY INC. valued at approximately $1.68M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired as compensation -- Restricted Stock Units
Compensation
Acquired Class B common shares from Issuer in private transaction; Class B common shares to be converted to Class A common shares in connection with any sales
None
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/10/2026 | Acquired as compensation -- Restricted Stock Units Compensation | 19.14K | — |
3/18/2025 | Acquired as compensation -- Restricted Stock Units Compensation | 1.96K | — |
3/15/2025 | Acquired as compensation -- Restricted Stock Units Compensation | 4.31K | — |
3/15/2024 | Acquired as compensation -- Restricted Stock Units Compensation | 4.66K | — |
3/10/2023 | Acquired as compensation -- Restricted Stock Units Compensation | 9.97K | — |
12/10/2022 | Acquired as compensation -- Restricted Stock Units Compensation | 7.55K | — |
12/10/2022 | Acquired as compensation -- Restricted Stock Units Compensation | 7.55K | — |
2/10/2021 | Acquired Class B common shares from Issuer in private transaction; Class B common shares to be converted to Class A common shares in connection with any sales None | 17.94K | — |
| Total | 73.07K | ||
Completed
Units to sell
27.45K
Market value
$358.5K
Units to sell
2.81K
Market value
$30.1K
Units to sell
11.27K
Market value
$143.1K
Units to sell
9.15K
Market value
$117.7K
Units to sell
10.10K
Market value
$129.0K
Planned — Approximate Date
Units to sell
73.07K
Market value
$903.8K
Units
133.85K
Value
$1.68M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/11/2026 | 27.45K | $358.5K | — | Completed |
7/23/2026 | 2.81K | $30.1K | — | Completed |
7/8/2026 | 11.27K | $143.1K | — | Completed |
7/7/2026 | 9.15K | $117.7K | — | Completed |
7/6/2026 | 10.10K | $129.0K | — | Completed |
| Planned — Approximate Date | ||||
9/16/2026 | 73.07K | $903.8K | NASD | Planned |
| Total | 133.85K | $1.68M | ||