MADDEN LARRY

PrivateCIK: 1284309
Location

IRVINE, CA

Senior insider sale

Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction

$1.57M

139.24K shares

What this filing means

MADDEN LARRY plans to sell 139.24K shares of VIANT TECHNOLOGY INC. valued at approximately $1.57M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderMADDEN LARRYCIK 1284309
IssuerVIANT TECHNOLOGY INC.CIK 1828791
Officer· Chief Financial Officer
Since Feb 2021
139.24K
Shares to sell
$1.57M
Approx. market value
133.33K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months12
Sort

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2026
19.19K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2026
4.66K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2026
1.96K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2026
10.26K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2026
4.31K

Acquired as compensation -- Restricted Stock Units

Compensation

6/10/2025
4.47K

Acquired as compensation -- Restricted Stock Units

Compensation

6/10/2025
125.00

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
4.67K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
25.98K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
19.23K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2024
12.43K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2024
26.04K
Total acquired133.33K
Planned & Completed Dispositions3
Sort

Completed

Completed

Units to sell

1.66K

Market value

$21.6K

3/13/2026
Completed

Units to sell

4.24K

Market value

$55.3K

1/22/2026

Planned — Approximate Date

NASDPlanned

Units to sell

133.33K

Market value

$1.50M

4/1/2026
Total

Units

139.24K

Value

$1.57M

MADDEN LARRY — Planned Insider Sale (Form 144) | Finecho