MADDEN LARRY

PrivateCIK: 1284309
Location

IRVINE, CA

Senior insider sale

Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction

$980.7K

76.92K shares

What this filing means

MADDEN LARRY plans to sell 76.92K shares of VIANT TECHNOLOGY INC. valued at approximately $980.7K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderMADDEN LARRYCIK 1284309
IssuerVIANT TECHNOLOGY INC.CIK 1828791
Officer· Chief Financial Officer
Since Feb 2021
76.92K
Shares to sell
$980.7K
Approx. market value
76.92K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months7
Sort

Acquired as compensation -- Restricted Stock Units

Compensation

6/10/2025
1.87K

Acquired as compensation -- Restricted Stock Units

Compensation

6/10/2025
4.47K

Acquired as compensation -- Restricted Stock Units

Compensation

6/10/2025
4.13K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
19.23K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
25.98K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2025
4.67K

Acquired as compensation -- Restricted Stock Units

Compensation

3/10/2024
16.56K
Total acquired76.92K
Planned & Completed Dispositions1
Sort
NASDPlanned

Units to sell

76.92K

Market value

$980.7K

1/22/2026
Total

Units

76.92K

Value

$980.7K

MADDEN LARRY — Planned Insider Sale (Form 144) | Finecho