Senior insider sale
Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction
$1.86M
161.36K shares
MADDEN LARRY plans to sell 161.36K shares of VIANT TECHNOLOGY INC. valued at approximately $1.86M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Restricted stock units awarded under incentive award plan
Compensation
Restricted stock units awarded under incentive award plan
Compensation
Restricted stock units awarded under incentive award plan
Compensation
Restricted stock units awarded under incentive award plan
Compensation
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/10/2026 | Restricted stock units awarded under incentive award plan Compensation | 4.25K | — |
6/10/2026 | Restricted stock units awarded under incentive award plan Compensation | 20.77K | — |
6/10/2026 | Restricted stock units awarded under incentive award plan Compensation | 9.37K | — |
6/10/2026 | Restricted stock units awarded under incentive award plan Compensation | 10.12K | — |
| Total | 44.51K | ||
Completed
Units to sell
14.67K
Market value
$177.5K
Units to sell
18.66K
Market value
$228.5K
Units to sell
13.83K
Market value
$156.1K
Units to sell
3.47K
Market value
$41.5K
Units to sell
18.54K
Market value
$219.7K
Units to sell
12.78K
Market value
$129.9K
Units to sell
13.26K
Market value
$142.4K
Units to sell
13.28K
Market value
$144.9K
Units to sell
7.30K
Market value
$82.5K
Units to sell
10.13K
Market value
$110.9K
Units to sell
7.41K
Market value
$83.5K
Units to sell
1.66K
Market value
$21.6K
Planned — Approximate Date
Units to sell
26.37K
Market value
$318.8K
Units
161.36K
Value
$1.86M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
6/8/2026 | 14.67K | $177.5K | — | Completed |
6/5/2026 | 18.66K | $228.5K | — | Completed |
5/11/2026 | 13.83K | $156.1K | — | Completed |
5/11/2026 | 3.47K | $41.5K | — | Completed |
5/8/2026 | 18.54K | $219.7K | — | Completed |
4/23/2026 | 12.78K | $129.9K | — | Completed |
4/22/2026 | 13.26K | $142.4K | — | Completed |
4/21/2026 | 13.28K | $144.9K | — | Completed |
4/6/2026 | 7.30K | $82.5K | — | Completed |
4/2/2026 | 10.13K | $110.9K | — | Completed |
4/1/2026 | 7.41K | $83.5K | — | Completed |
3/13/2026 | 1.66K | $21.6K | — | Completed |
| Planned — Approximate Date | ||||
6/12/2026 | 26.37K | $318.8K | NASDAQ | Planned |
| Total | 161.36K | $1.86M | ||