Senior insider sale
Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction
$164.7K
14.06K shares
What this filing means
MADDEN LARRY plans to sell 14.06K shares of VIANT TECHNOLOGY INC. valued at approximately $164.7K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 12/15/2025ACC: 0001828791-25-000099
Officer· Chief Financial Officer
Since Feb 2021
14.06K
Shares to sell
$164.7K
Approx. market value
23.74K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months3
Restricted stock units awarded under incentive award plan
Compensation
12/10/2025
10.12KRestricted stock units awarded under incentive award plan
Compensation
12/10/2025
4.25KRestricted stock units awarded under incentive award plan
Compensation
12/10/2025
9.37KTotal acquired23.74K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
12/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 10.12K | — |
12/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 4.25K | — |
12/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 9.37K | — |
| Total | 23.74K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
14.06K
Market value
$164.7K
12/16/2025
Total
Units
14.06K
Value
$164.7K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
12/16/2025 | 14.06K | $164.7K | NASDAQ | Planned |
| Total | 14.06K | $164.7K | ||