Senior insider sale
Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction
$318.5K
27.33K shares
What this filing means
MADDEN LARRY plans to sell 27.33K shares of VIANT TECHNOLOGY INC. valued at approximately $318.5K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 9/11/2025ACC: 0001828791-25-000062
Officer· Chief Financial Officer
Since Feb 2021
27.33K
Shares to sell
$318.5K
Approx. market value
14.07K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months3
Restricted stock units awarded under incentive award plan
Compensation
9/10/2025
6KRestricted stock units awarded under incentive award plan
Compensation
9/10/2025
2.52KRestricted stock units awarded under incentive award plan
Compensation
9/10/2025
5.55KTotal acquired14.07K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
9/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 6K | — |
9/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 2.52K | — |
9/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 5.55K | — |
| Total | 14.07K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
13.27K
Market value
$173.5K
6/13/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
14.07K
Market value
$145.0K
9/11/2025
Total
Units
27.33K
Value
$318.5K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
6/13/2025 | 13.27K | $173.5K | — | Completed |
| Planned — Approximate Date | ||||
9/11/2025 | 14.07K | $145.0K | NASDAQ | Planned |
| Total | 27.33K | $318.5K | ||