Senior insider sale
Chief Financial Officer at VIANT TECHNOLOGY INC. — senior position signals high conviction
$199.3K
14.06K shares
What this filing means
MADDEN LARRY plans to sell 14.06K shares of VIANT TECHNOLOGY INC. valued at approximately $199.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 6/11/2025ACC: 0001828791-25-000038
Officer· Chief Financial Officer
Since Feb 2021
14.06K
Shares to sell
$199.3K
Approx. market value
14.06K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months3
Restricted stock units awarded under incentive award plan
Compensation
6/10/2025
2.52KRestricted stock units awarded under incentive award plan
Compensation
6/10/2025
6KRestricted stock units awarded under incentive award plan
Compensation
6/10/2025
5.55KTotal acquired14.06K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 2.52K | — |
6/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 6K | — |
6/10/2025 | Restricted stock units awarded under incentive award plan Compensation | 5.55K | — |
| Total | 14.06K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
14.06K
Market value
$199.3K
6/11/2025
Total
Units
14.06K
Value
$199.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
6/11/2025 | 14.06K | $199.3K | NASDAQ | Planned |
| Total | 14.06K | $199.3K | ||