MADDEN LARRY (Chief Financial Officer) sold 6.0% of their position (20.71K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $272.1K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 10/15/2026ACC: 0001284309-26-000030
Officer· Chief Financial Officer
Since Feb 2021
-20.71K
Net shares
Net seller
$272.1K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
20.71K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
−20.71K
Price / share
$13.14
Trade value
$272.06K
% of position
6.0%
10/13/2026
342.71K→322K
Total
Net shares
−20.71K
Net value
-$272.06K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 10/13/2026 | S · Sale | −20.71K | $13.14 | $272.06K | 6.0% | 342.71K | 322K |
| Total | −20.71K | -$272.06K | ||||||
Derivative Transactions0
No derivative transactions reported