MADDEN LARRY (Chief Financial Officer) sold 8.5% of their position (31.64K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $390.0K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 9/19/2026ACC: 0001284309-26-000028
Officer· Chief Financial Officer
Since Feb 2021
-31.64K
Net shares
Net seller
$390.0K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
31.64K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
−17.04K
Price / share
$12.52
Trade value
$213.28K
% of position
4.6%
9/16/2026
374.36K→357.31K
Class A Common Stock
Direct
Shares
−14.60K
Price / share
$12.10
Trade value
$176.74K
% of position
4.1%
9/18/2026
357.31K→342.71K
Total
Net shares
−31.64K
Net value
-$390.02K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 9/16/2026 | S · Sale | −17.04K | $12.52 | $213.28K | 4.6% | 374.36K | 357.31K |
| Class A Common Stock Direct | 9/18/2026 | S · Sale | −14.60K | $12.10 | $176.74K | 4.1% | 357.31K | 342.71K |
| Total | −31.64K | -$390.02K | ||||||
Derivative Transactions0
No derivative transactions reported