MADDEN LARRY (Chief Financial Officer) sold 6.4% of their position (27.45K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $358.5K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 8/13/2026ACC: 0001284309-26-000023
Officer· Chief Financial Officer
Since Feb 2021
-27.45K
Net shares
Net seller
$358.5K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
27.45K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
−26.02K
Price / share
$13.03
Trade value
$338.94K
% of position
6.1%
8/11/2026
425.82K→399.80K
Class A Common Stock
Direct
Shares
−1.43K
Price / share
$13.68
Trade value
$19.57K
% of position
0.4%
8/11/2026
399.80K→398.37K
Total
Net shares
−27.45K
Net value
-$358.51K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 8/11/2026 | S · Sale | −26.02K | $13.03 | $338.94K | 6.1% | 425.82K | 399.80K |
| Class A Common Stock Direct | 8/11/2026 | S · Sale | −1.43K | $13.68 | $19.57K | 0.4% | 399.80K | 398.37K |
| Total | −27.45K | -$358.51K | ||||||
Derivative Transactions0
No derivative transactions reported