MADDEN LARRY (Chief Financial Officer) sold 6.6% of their position (30.52K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $389.8K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 7/9/2026ACC: 0001284309-26-000019
Officer· Chief Financial Officer
Since Feb 2021
-30.52K
Net shares
Net seller
$389.8K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
30.52K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−10.10K
Price / share
$12.78
Trade value
$129K
% of position
2.2%
7/6/2026
459.15K→449.06K
Class A Common Stock
Direct
Shares
−9.15K
Price / share
$12.86
Trade value
$117.66K
% of position
2.0%
7/7/2026
449.06K→439.91K
Class A Common Stock
Direct
Shares
−11.27K
Price / share
$12.69
Trade value
$143.11K
% of position
2.6%
7/8/2026
439.91K→428.64K
Total
Net shares
−30.52K
Net value
-$389.77K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 7/6/2026 | S · Sale | −10.10K | $12.78 | $129K | 2.2% | 459.15K | 449.06K |
| Class A Common Stock Direct | 7/7/2026 | S · Sale | −9.15K | $12.86 | $117.66K | 2.0% | 449.06K | 439.91K |
| Class A Common Stock Direct | 7/8/2026 | S · Sale | −11.27K | $12.69 | $143.11K | 2.6% | 439.91K | 428.64K |
| Total | −30.52K | -$389.77K | ||||||
Derivative Transactions0
No derivative transactions reported