MADDEN LARRY (Chief Financial Officer) sold 6.5% of their position (35.84K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $417.2K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 5/12/2026ACC: 0001284309-26-000014
Officer· Chief Financial Officer
Since Feb 2021
-35.84K
Net shares
Net seller
$417.2K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
35.84K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−18.54K
Price / share
$11.85
Trade value
$219.67K
% of position
3.3%
5/8/2026
553.70K→535.16K
Class A Common Stock
Direct
Shares
−13.83K
Price / share
$11.29
Trade value
$156.11K
% of position
2.6%
5/11/2026
535.16K→521.34K
Class A Common Stock
Direct
Shares
−3.47K
Price / share
$11.95
Trade value
$41.46K
% of position
0.7%
5/11/2026
521.34K→517.86K
Total
Net shares
−35.84K
Net value
-$417.24K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 5/8/2026 | S · Sale | −18.54K | $11.85 | $219.67K | 3.3% | 553.70K | 535.16K |
| Class A Common Stock Direct | 5/11/2026 | S · Sale | −13.83K | $11.29 | $156.11K | 2.6% | 535.16K | 521.34K |
| Class A Common Stock Direct | 5/11/2026 | S · Sale | −3.47K | $11.95 | $41.46K | 0.7% | 521.34K | 517.86K |
| Total | −35.84K | -$417.24K | ||||||
Derivative Transactions0
No derivative transactions reported