MADDEN LARRY (Chief Financial Officer) sold 6.6% of their position (39.33K shares) of VIANT TECHNOLOGY INC. on the open market
Open‑market sale worth $417.2K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/24/2026ACC: 0001284309-26-000012
Officer· Chief Financial Officer
Since Feb 2021
-39.33K
Net shares
Net seller
$417.2K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
39.33K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−13.28K
Price / share
$10.91
Trade value
$144.93K
% of position
2.2%
4/21/2026
593.03K→579.74K
Class A Common Stock
Direct
Shares
−13.26K
Price / share
$10.74
Trade value
$142.43K
% of position
2.3%
4/22/2026
579.74K→566.48K
Class A Common Stock
Direct
Shares
−12.78K
Price / share
$10.16
Trade value
$129.88K
% of position
2.3%
4/23/2026
566.48K→553.70K
Total
Net shares
−39.33K
Net value
-$417.24K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 4/21/2026 | S · Sale | −13.28K | $10.91 | $144.93K | 2.2% | 593.03K | 579.74K |
| Class A Common Stock Direct | 4/22/2026 | S · Sale | −13.26K | $10.74 | $142.43K | 2.3% | 579.74K | 566.48K |
| Class A Common Stock Direct | 4/23/2026 | S · Sale | −12.78K | $10.16 | $129.88K | 2.3% | 566.48K | 553.70K |
| Total | −39.33K | -$417.24K | ||||||
Derivative Transactions0
No derivative transactions reported