MADDEN LARRY

PrivateCIK: 1284309
Location

IRVINE, CA

MADDEN LARRY (Chief Financial Officer) sold 1.0% of their position (4.22K shares) of VIANT TECHNOLOGY INC. on the open market

Open‑market sale worth $55.3K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale
InsiderMADDEN LARRYCIK 1284309
IssuerVIANT TECHNOLOGY INC.CIK 1828791
Officer· Chief Financial Officer
Since Feb 2021
-4.22K
Net shares
Net seller
$55.3K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
4.22K disposed
Non-Derivative Transactions1

Class A Common Stock

Direct
S · Sale

Shares

4.22K

Price / share

$13.09

Trade value

$55.29K

% of position

1.0%
1/22/2026
409.78K405.55K
Total

Net shares

4.22K

Net value

-$55.29K

Derivative Transactions0
No derivative transactions reported
MADDEN LARRY — Insider Transaction (Form 4) Filed Jan 26, 2026 | Finecho