MADDEN LARRY

PrivateCIK: 1284309
Location

IRVINE, CA

MADDEN LARRY (Chief Financial Officer) sold 3.0% of their position (13.01K shares) of VIANT TECHNOLOGY INC. on the open market

Open‑market sale worth $126.5K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale
InsiderMADDEN LARRYCIK 1284309
IssuerVIANT TECHNOLOGY INC.CIK 1828791
Officer· Chief Financial Officer
Since Feb 2021
-13.01K
Net shares
Net seller
$126.5K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
13.01K disposed
Non-Derivative Transactions1

Class A Common Stock

Direct
S · Sale

Shares

13.01K

Price / share

$9.73

Trade value

$126.51K

% of position

3.0%
9/15/2025
436.26K423.25K
Total

Net shares

13.01K

Net value

-$126.51K

Derivative Transactions0
No derivative transactions reported
MADDEN LARRY — Insider Transaction (Form 4) Filed Sep 17, 2025 | Finecho