LOWREY MARIA VILCHEZ (Chief Growth Officer) exercised options at DIRECT DIGITAL HOLDINGS, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
Class A Common Stock, par value $0.001 per share
Shares
+19.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−6.00
Price / share
$84.40
Trade value
$506.40
% of position
Class A Common Stock, par value $0.001 per share
Shares
+102.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−31.00
Price / share
$16.48
Trade value
$510.88
% of position
Class A Common Stock, par value $0.001 per share
Shares
+10.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−4.00
Price / share
$3.32
Trade value
$13.28
% of position
Class A Common Stock, par value $0.001 per share
Shares
+33.00
Price / share
—
Trade value
—
% of position
Class A Common Stock, par value $0.001 per share
Shares
−10.00
Price / share
$3.34
Trade value
$33.40
% of position
Net shares
+113.00
Net value
-$1.06K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Direct | 8/22/2025 | M · Option Exercise | +19.00 | — | — | 27.1% | 70.00 | 89.00 |
| Class A Common Stock, par value $0.001 per share Direct | 8/22/2025 | F · Tax Withholding | −6.00 | $84.40 | $506.40 | 6.7% | 89.00 | 83.00 |
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | M · Option Exercise | +102.00 | — | — | 122.9% | 83.00 | 185.00 |
| Class A Common Stock, par value $0.001 per share Direct | 1/24/2026 | F · Tax Withholding | −31.00 | $16.48 | $510.88 | 16.8% | 185.00 | 154.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | M · Option Exercise | +10.00 | — | — | 6.5% | 154.00 | 164.00 |
| Class A Common Stock, par value $0.001 per share Direct | 3/20/2026 | F · Tax Withholding | −4.00 | $3.32 | $13.28 | 2.4% | 164.00 | 160.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | M · Option Exercise | +33.00 | — | — | 20.6% | 160.00 | 193.00 |
| Class A Common Stock, par value $0.001 per share Direct | 4/1/2026 | F · Tax Withholding | −10.00 | $3.34 | $33.40 | 5.2% | 193.00 | 183.00 |
| Total | +113.00 | -$1.06K | ||||||
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
19.00 shares
Shares
−19.00
Strike price
Held after
0.00
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
102.00 shares
Shares
−102.00
Strike price
Held after
0.00
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
10.00 shares
Shares
−10.00
Strike price
Held after
0.00
Exercisable
—
Employee Stock Options (right to buy)
Class A Common Stock, par value $0.001 per share
4.38K shares
Shares
+4.38K
Strike price
3.32
Held after
4.38K
Exercisable
—
Restricted Stock Units
Class A Common Stock, par value $0.001 per share
33.00 shares
Shares
−33.00
Strike price
Held after
68.00
Exercisable
—
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share19.00 shares | 8/22/2025 | M · Option Exercise | −19.00 | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share102.00 shares | 1/24/2026 | M · Option Exercise | −102.00 | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share10.00 shares | 3/20/2026 | M · Option Exercise | −10.00 | — | 0.00 | |
| Employee Stock Options (right to buy) Direct | Class A Common Stock, par value $0.001 per share4.38K shares | 3/24/2026 | A · Award | +4.38K | 3.32 | — | 4.38K |
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share33.00 shares | 4/1/2026 | M · Option Exercise | −33.00 | — | 68.00 |