LIFEPLAN FINANCIAL, LLC

Filed: 1/30/2024ACC: 0001739485-24-000002

📋 What this filing means

LIFEPLAN FINANCIAL, LLC filed this quarterly 13F‑HR report disclosing 89 equity positions with a total reported market value of $99.85M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$99.85M

Total AUM (reported)

1.88M

Total Shares

Allocation by class

COM$29.85M29.9%

ISHARES NEW$7.52M7.5%

PRTFLO S&P500 GW$7.11M7.1%

SBI CONS STPLS$4.74M4.8%

SBI MATERIALS$4.27M4.3%

BLACKSWAN GRWT$3.79M3.8%

COM NEW$3.40M3.4%

Portfolio Concentration

Top 3$19.37M19.4%

4–10$20.90M20.9%

11–25$22.78M22.8%

Rest$36.80M36.9%

Top 3 weight

19.4%

Top 10 weight

40.3%

Voting Authority Distribution

Total shares with voting rights: 1.88M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.88M

% of voting shares100.0%

Investment Discretion (by position count)

Sole89

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings89

Rows:

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares192.71K

TypeSH

Market value$7.52M

7.53%

Sole

0.00

Shared

0.00

None

192.71K

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares109.22K

TypeSH

Market value$7.11M

7.12%

Sole

0.00

Shared

0.00

None

109.22K

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares65.86K

TypeSH

Market value$4.74M

4.75%

Sole

0.00

Shared

0.00

None

65.86K

SELECT SECTOR SPDR TR

SOLE

SBI MATERIALS

Shares49.91K

TypeSH

Market value$4.27M

4.28%

Sole

0.00

Shared

0.00

None

49.91K

AMPLIFY ETF TR

SOLE

BLACKSWAN GRWT

Shares142.68K

TypeSH

Market value$3.79M

3.80%

Sole

0.00

Shared

0.00

None

142.68K

VANGUARD SCOTTSDALE FDS

SOLE

INTER TERM TREAS

Shares54.11K

TypeSH

Market value$3.21M

3.21%

Sole

0.00

Shared

0.00

None

54.11K

SELECT SECTOR SPDR TR

SOLE

ENERGY

Shares33.19K

TypeSH

Market value$2.78M

2.79%

Sole

0.00

Shared

0.00

None

33.19K

ISHARES TR

SOLE

IBDS DEC28 ETF

Shares91.47K

TypeSH

Market value$2.29M

2.30%

Sole

0.00

Shared

0.00

None

91.47K

ISHARES TR

SOLE

IBONDS 27 ETF

Shares95.46K

TypeSH

Market value$2.28M

2.29%

Sole

0.00

Shared

0.00

None

95.46K

ISHARES TR

SOLE

IBONDS DEC2026

Shares94.86K

TypeSH

Market value$2.27M

2.27%

Sole

0.00

Shared

0.00

None

94.86K

ISHARES TR

SOLE

IBONDS DEC25 ETF

Shares91.33K

TypeSH

Market value$2.26M

2.26%

Sole

0.00

Shared

0.00

None

91.33K

MICROSOFT CORP

SOLE

COM

Shares5.26K

TypeSH

Market value$1.98M

1.98%

Sole

0.00

Shared

0.00

None

5.26K

SALESFORCE INC

SOLE

COM

Shares6.95K

TypeSH

Market value$1.83M

1.83%

Sole

0.00

Shared

0.00

None

6.95K

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares47.15K

TypeSH

Market value$1.77M

1.78%

Sole

0.00

Shared

0.00

None

47.15K

CVS HEALTH CORP

SOLE

COM

Shares20.02K

TypeSH

Market value$1.58M

1.58%

Sole

0.00

Shared

0.00

None

20.02K

VANGUARD WORLD FD

SOLE

MEGA GRWTH IND

Shares5.91K

TypeSH

Market value$1.53M

1.54%

Sole

0.00

Shared

0.00

None

5.91K

MEDTRONIC PLC

SOLE

SHS

Shares18.17K

TypeSH

Market value$1.50M

1.50%

Sole

0.00

Shared

0.00

None

18.17K

ALPHABET INC

SOLE

CAP STK CL A

Shares9.67K

TypeSH

Market value$1.35M

1.35%

Sole

0.00

Shared

0.00

None

9.67K

ISHARES TR

SOLE

MODERT ALLOC ETF

Shares32.34K

TypeSH

Market value$1.34M

1.34%

Sole

0.00

Shared

0.00

None

32.34K

ISHARES TR

SOLE

IBONDS DEC24 ETF

Shares52.72K

TypeSH

Market value$1.31M

1.32%

Sole

0.00

Shared

0.00

None

52.72K

FIDELITY NATL INFORMATION SV

SOLE

COM

Shares21.27K

TypeSH

Market value$1.28M

1.28%

Sole

0.00

Shared

0.00

None

21.27K

AMAZON COM INC

SOLE

COM

Shares8.40K

TypeSH

Market value$1.28M

1.28%

Sole

0.00

Shared

0.00

None

8.40K

PAYPAL HLDGS INC

SOLE

COM

Shares20.61K

TypeSH

Market value$1.27M

1.27%

Sole

0.00

Shared

0.00

None

20.61K

COMCAST CORP NEW

SOLE

CL A

Shares28.65K

TypeSH

Market value$1.26M

1.26%

Sole

0.00

Shared

0.00

None

28.65K

KRAFT HEINZ CO

SOLE

COM

Shares33.63K

TypeSH

Market value$1.24M

1.25%

Sole

0.00

Shared

0.00

None

33.63K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES GOLD TRSOLE	ISHARES NEW	192.71K	SH	$7.52M 7.53%	192.71K
SPDR SER TRSOLE	PRTFLO S&P500 GW	109.22K	SH	$7.11M 7.12%	109.22K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	65.86K	SH	$4.74M 4.75%	65.86K
SELECT SECTOR SPDR TRSOLE	SBI MATERIALS	49.91K	SH	$4.27M 4.28%	49.91K
AMPLIFY ETF TRSOLE	BLACKSWAN GRWT	142.68K	SH	$3.79M 3.80%	142.68K
VANGUARD SCOTTSDALE FDSSOLE	INTER TERM TREAS	54.11K	SH	$3.21M 3.21%	54.11K
SELECT SECTOR SPDR TRSOLE	ENERGY	33.19K	SH	$2.78M 2.79%	33.19K
ISHARES TRSOLE	IBDS DEC28 ETF	91.47K	SH	$2.29M 2.30%	91.47K
ISHARES TRSOLE	IBONDS 27 ETF	95.46K	SH	$2.28M 2.29%	95.46K
ISHARES TRSOLE	IBONDS DEC2026	94.86K	SH	$2.27M 2.27%	94.86K
ISHARES TRSOLE	IBONDS DEC25 ETF	91.33K	SH	$2.26M 2.26%	91.33K
MICROSOFT CORPSOLE	COM	5.26K	SH	$1.98M 1.98%	5.26K
SALESFORCE INCSOLE	COM	6.95K	SH	$1.83M 1.83%	6.95K
SELECT SECTOR SPDR TRSOLE	FINANCIAL	47.15K	SH	$1.77M 1.78%	47.15K
CVS HEALTH CORPSOLE	COM	20.02K	SH	$1.58M 1.58%	20.02K
VANGUARD WORLD FDSOLE	MEGA GRWTH IND	5.91K	SH	$1.53M 1.54%	5.91K
MEDTRONIC PLCSOLE	SHS	18.17K	SH	$1.50M 1.50%	18.17K
ALPHABET INCSOLE	CAP STK CL A	9.67K	SH	$1.35M 1.35%	9.67K
ISHARES TRSOLE	MODERT ALLOC ETF	32.34K	SH	$1.34M 1.34%	32.34K
ISHARES TRSOLE	IBONDS DEC24 ETF	52.72K	SH	$1.31M 1.32%	52.72K
FIDELITY NATL INFORMATION SVSOLE	COM	21.27K	SH	$1.28M 1.28%	21.27K
AMAZON COM INCSOLE	COM	8.40K	SH	$1.28M 1.28%	8.40K
PAYPAL HLDGS INCSOLE	COM	20.61K	SH	$1.27M 1.27%	20.61K
COMCAST CORP NEWSOLE	CL A	28.65K	SH	$1.26M 1.26%	28.65K
KRAFT HEINZ COSOLE	COM	33.63K	SH	$1.24M 1.25%	33.63K

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