LEE BRUCE K (PRESIDENT) reported 1 transaction at HEARTLAND FINANCIAL USA INC

Review the transaction codes below to understand the nature of each event.

LEE BRUCE K

Filed: 2/4/2025ACC: 0000920112-25-000042

InsiderLEE BRUCE KCIK 1331679

→

IssuerHEARTLAND FINANCIAL USA INCCIK 920112

Officer· PRESIDENT

Since Jan 2019

-209.13K

Net shares

Net seller

$0.00

Total acquired

Open market trades

0B · 0S

Total transactions

39.62K acquired · 248.75K disposed

Non-Derivative Transactions1

Common Stock

Direct

D · Disposition

−167.32K

Price / share

—

Trade value

—

% of position

New position

1/31/2025

167.32K→0.00

Total

Net shares

−167.32K

Net value

$0.00

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	1/31/2025	D · Disposition	−167.32K	—	—	New position	167.32K	0.00
Total			−167.32K		$0.00

Derivative Transactions8

2022 Time-Based Restricted Stock Units

Direct

D · Disposition

Converts to

Common Stock

3.43K shares

−3.43K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

2023 Time-Based Restricted Stock Units

Direct

D · Disposition

Converts to

Common Stock

6.91K shares

−6.91K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

2024 Time-Based Restricted Stock Units

Direct

D · Disposition

Converts to

Common Stock

16.05K shares

−16.05K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

2022 Performance Based Restricted Stock Units (3-year)

Direct

D · Disposition

Converts to

Common Stock

15.42K shares

−15.42K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

2023 Performance Based Restricted Stock Units (3-year)

Direct

A · Award

Converts to

Common Stock

15.55K shares

+15.55K

Strike price

Held after

15.55K

Exercisable

—

1/31/2025

2023 Performance Based Restricted Stock Units (3-year)

Direct

D · Disposition

Converts to

Common Stock

15.55K shares

−15.55K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

2024 Performance Based Restricted Stock Units (3-year)

Direct

A · Award

Converts to

Common Stock

24.07K shares

+24.07K

Strike price

Held after

24.07K

Exercisable

—

1/31/2025

2024 Performance Based Restricted Stock Units (3-year)

Direct

D · Disposition

Converts to

Common Stock

24.07K shares

−24.07K

Strike price

Held after

0.00

Exercisable

—

1/31/2025

Security	Converts To	Date	Type	Shares	Exercisable	Held After
2022 Time-Based Restricted Stock Units Direct	Common Stock3.43K shares	1/31/2025	D · Disposition	−3.43K	—	0.00
2023 Time-Based Restricted Stock Units Direct	Common Stock6.91K shares	1/31/2025	D · Disposition	−6.91K	—	0.00
2024 Time-Based Restricted Stock Units Direct	Common Stock16.05K shares	1/31/2025	D · Disposition	−16.05K	—	0.00
2022 Performance Based Restricted Stock Units (3-year) Direct	Common Stock15.42K shares	1/31/2025	D · Disposition	−15.42K	—	0.00
2023 Performance Based Restricted Stock Units (3-year) Direct	Common Stock15.55K shares	1/31/2025	A · Award	+15.55K	—	15.55K
2023 Performance Based Restricted Stock Units (3-year) Direct	Common Stock15.55K shares	1/31/2025	D · Disposition	−15.55K	—	0.00
2024 Performance Based Restricted Stock Units (3-year) Direct	Common Stock24.07K shares	1/31/2025	A · Award	+24.07K	—	24.07K
2024 Performance Based Restricted Stock Units (3-year) Direct	Common Stock24.07K shares	1/31/2025	D · Disposition	−24.07K	—	0.00