KRAUSZ KEIRA (Chief Marketing Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/19/2024ACC: 0001213900-24-024004
Officer· Chief Marketing Officer
Since Nov 2022
-4.82K
Net shares
Net seller
$7.5K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
11.64K acquired · 16.46K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+11.64K
Price / share
—
Trade value
—
% of position
New position
3/15/2024
0.00→11.64K
Class A Common Stock
Direct
Shares
−4.82K
Price / share
$1.56
Trade value
$7.51K
% of position
41.4%
3/15/2024
11.64K→6.83K
Total
Net shares
+6.83K
Net value
-$7.51K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2024 | M · Option Exercise | +11.64K | — | — | New position | 0.00 | 11.64K |
| Class A Common Stock Direct | 3/15/2024 | F · Tax Withholding | −4.82K | $1.56 | $7.51K | 41.4% | 11.64K | 6.83K |
| Total | +6.83K | -$7.51K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
11.64K shares
Shares
−11.64K
Strike price
Held after
23.29K
Exercisable
—
3/15/2024
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock11.64K shares | 3/15/2024 | M · Option Exercise | −11.64K | — | 23.29K |