Filed: 7/24/2026ACC: 0001420506-26-001284
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1356 equity positions with a total reported market value of $610.56M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1356
Positions
$610.56M
Total AUM (reported)
9.44M
Total Shares
Allocation by class
COM$173.94M28.5%
TRUE DEV INTL FD$22.78M3.7%
GLOB EX US QU FD$20.89M3.4%
US SMALLCAP FUND$19.93M3.3%
ST STR SP600SM C$19.72M3.2%
US TREAS BD ETF$19.62M3.2%
FT LADD BUFF ETF$14.70M2.4%
Portfolio Concentration
Top 3$73.41M12.0%
4–10$107.61M17.6%
11–25$118.05M19.3%
Rest$311.50M51.0%
Top 3 weight
12.0%
Top 10 weight
29.6%
Voting Authority Distribution
Total shares with voting rights: 9.44M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
9.44M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1356
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1356
Rows:
APPLE INC
SOLEShares102.79K
TypeSH
Market value$29.74M
4.87%
Sole
0.00
Shared
0.00
None
102.79K
WISDOMTREE TR
SOLEShares306.31K
TypeSH
Market value$22.78M
3.73%
Sole
0.00
Shared
0.00
None
306.31K
WISDOMTREE TR
SOLEShares452.27K
TypeSH
Market value$20.89M
3.42%
Sole
0.00
Shared
0.00
None
452.27K
WISDOMTREE TR
SOLEShares293.98K
TypeSH
Market value$19.93M
3.26%
Sole
0.00
Shared
0.00
None
293.98K
SPDR SERIES TRUST
SOLEShares180.72K
TypeSH
Market value$19.72M
3.23%
Sole
0.00
Shared
0.00
None
180.72K
ISHARES TR
SOLEShares861.31K
TypeSH
Market value$19.62M
3.21%
Sole
0.00
Shared
0.00
None
861.31K
FIRST TR EXCHNG TRADED FD VI
SOLEShares402.45K
TypeSH
Market value$14.70M
2.41%
Sole
0.00
Shared
0.00
None
402.45K
ISHARES TR
SOLEShares100.19K
TypeSH
Market value$12.47M
2.04%
Sole
0.00
Shared
0.00
None
100.19K
MICROSOFT CORP
SOLEShares28.91K
TypeSH
Market value$10.78M
1.77%
Sole
0.00
Shared
0.00
None
28.91K
FIRST TR EXCHANGE TRADED FD
SOLEShares248.60K
TypeSH
Market value$10.39M
1.70%
Sole
0.00
Shared
0.00
None
248.60K
EXXON MOBIL CORP
SOLEShares72.71K
TypeSH
Market value$9.94M
1.63%
Sole
0.00
Shared
0.00
None
72.71K
SPDR SERIES TRUST
SOLEShares80.33K
TypeSH
Market value$9.57M
1.57%
Sole
0.00
Shared
0.00
None
80.33K
WISDOMTREE TR
SOLEShares96.02K
TypeSH
Market value$9.25M
1.51%
Sole
0.00
Shared
0.00
None
96.02K
SPDR SERIES TRUST
SOLEShares152.07K
TypeSH
Market value$9.24M
1.51%
Sole
0.00
Shared
0.00
None
152.07K
SPDR SERIES TRUST
SOLEShares75.51K
TypeSH
Market value$8.98M
1.47%
Sole
0.00
Shared
0.00
None
75.51K
J P MORGAN EXCHANGE TRADED F
SOLEShares102.87K
TypeSH
Market value$8.97M
1.47%
Sole
0.00
Shared
0.00
None
102.87K
INVESCO EXCH TRD SLF IDX FD
SOLEShares367.61K
TypeSH
Market value$8.69M
1.42%
Sole
0.00
Shared
0.00
None
367.61K
BROADCOM INC
SOLEShares19.44K
TypeSH
Market value$7.34M
1.20%
Sole
0.00
Shared
0.00
None
19.44K
FIRST TR EXCH TRADED FD III
SOLEShares368.27K
TypeSH
Market value$7.10M
1.16%
Sole
0.00
Shared
0.00
None
368.27K
INVESCO EXCH TRD SLF IDX FD
SOLEShares292.77K
TypeSH
Market value$6.89M
1.13%
Sole
0.00
Shared
0.00
None
292.77K
NVIDIA CORPORATION
SOLEShares32.93K
TypeSH
Market value$6.59M
1.08%
Sole
0.00
Shared
0.00
None
32.93K
SPDR SERIES TRUST
SOLEShares229.09K
TypeSH
Market value$6.50M
1.07%
Sole
0.00
Shared
0.00
None
229.09K
JOHNSON & JOHNSON
SOLEShares25.10K
TypeSH
Market value$6.37M
1.04%
Sole
0.00
Shared
0.00
None
25.10K
WISDOMTREE TR
SOLEShares155.42K
TypeSH
Market value$6.32M
1.04%
Sole
0.00
Shared
0.00
None
155.42K
AMAZON COM INC
SOLEShares26.32K
TypeSH
Market value$6.27M
1.03%
Sole
0.00
Shared
0.00
None
26.32K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 102.79K | SH | $29.74M 4.87% | 0.00 | 0.00 | 102.79K |
WISDOMTREE TRSOLE | TRUE DEV INTL FD | 306.31K | SH | $22.78M 3.73% | 0.00 | 0.00 | 306.31K |
WISDOMTREE TRSOLE | GLOB EX US QU FD | 452.27K | SH | $20.89M 3.42% | 0.00 | 0.00 | 452.27K |
WISDOMTREE TRSOLE | US SMALLCAP FUND | 293.98K | SH | $19.93M 3.26% | 0.00 | 0.00 | 293.98K |
SPDR SERIES TRUSTSOLE | ST STR SP600SM C | 180.72K | SH | $19.72M 3.23% | 0.00 | 0.00 | 180.72K |
ISHARES TRSOLE | US TREAS BD ETF | 861.31K | SH | $19.62M 3.21% | 0.00 | 0.00 | 861.31K |
FIRST TR EXCHNG TRADED FD VISOLE | FT LADD BUFF ETF | 402.45K | SH | $14.70M 2.41% | 0.00 | 0.00 | 402.45K |
ISHARES TRSOLE | EAFE GRWTH ETF | 100.19K | SH | $12.47M 2.04% | 0.00 | 0.00 | 100.19K |
MICROSOFT CORPSOLE | COM | 28.91K | SH | $10.78M 1.77% | 0.00 | 0.00 | 28.91K |
FIRST TR EXCHANGE TRADED FDSOLE | INTL DEV STRNGTH | 248.60K | SH | $10.39M 1.70% | 0.00 | 0.00 | 248.60K |
EXXON MOBIL CORPSOLE | COM | 72.71K | SH | $9.94M 1.63% | 0.00 | 0.00 | 72.71K |
SPDR SERIES TRUSTSOLE | ST STR SP600GRWO | 80.33K | SH | $9.57M 1.57% | 0.00 | 0.00 | 80.33K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 96.02K | SH | $9.25M 1.51% | 0.00 | 0.00 | 96.02K |
SPDR SERIES TRUSTSOLE | ST STR P500VAL | 152.07K | SH | $9.24M 1.51% | 0.00 | 0.00 | 152.07K |
SPDR SERIES TRUSTSOLE | ST STR P500GRW | 75.51K | SH | $8.98M 1.47% | 0.00 | 0.00 | 75.51K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 102.87K | SH | $8.97M 1.47% | 0.00 | 0.00 | 102.87K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2027 MUNI | 367.61K | SH | $8.69M 1.42% | 0.00 | 0.00 | 367.61K |
BROADCOM INCSOLE | COM | 19.44K | SH | $7.34M 1.20% | 0.00 | 0.00 | 19.44K |
FIRST TR EXCH TRADED FD IIISOLE | INSTL PFD SECS | 368.27K | SH | $7.10M 1.16% | 0.00 | 0.00 | 368.27K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2026 MUNI | 292.77K | SH | $6.89M 1.13% | 0.00 | 0.00 | 292.77K |
NVIDIA CORPORATIONSOLE | COM | 32.93K | SH | $6.59M 1.08% | 0.00 | 0.00 | 32.93K |
SPDR SERIES TRUSTSOLE | ST INTER ETF | 229.09K | SH | $6.50M 1.07% | 0.00 | 0.00 | 229.09K |
JOHNSON & JOHNSONSOLE | COM | 25.10K | SH | $6.37M 1.04% | 0.00 | 0.00 | 25.10K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 155.42K | SH | $6.32M 1.04% | 0.00 | 0.00 | 155.42K |
AMAZON COM INCSOLE | COM | 26.32K | SH | $6.27M 1.03% | 0.00 | 0.00 | 26.32K |
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