Filed: 8/5/2025ACC: 0001420506-25-001702
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1437 equity positions with a total reported market value of $496.94M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1437
Positions
$496.94M
Total AUM (reported)
8.65M
Total Shares
Allocation by class
COM$155.34M31.3%
INTL LRGCAP DV$19.13M3.8%
GLB US QTLY DIV$17.43M3.5%
S&P 600 SMCP VAL$14.99M3.0%
US TREAS BD ETF$13.98M2.8%
FT VEST LADDERED$13.13M2.6%
US SMALLCAP FUND$13.02M2.6%
Portfolio Concentration
Top 3$56.88M11.4%
4–10$87.19M17.5%
11–25$99.48M20.0%
Rest$253.39M51.0%
Top 3 weight
11.4%
Top 10 weight
29.0%
Voting Authority Distribution
Total shares with voting rights: 8.65M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
8.65M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1437
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1437
Rows:
APPLE INC
SOLEShares99.06K
TypeSH
Market value$20.32M
4.09%
Sole
0.00
Shared
0.00
None
99.06K
WISDOMTREE TR
SOLEShares321.08K
TypeSH
Market value$19.13M
3.85%
Sole
0.00
Shared
0.00
None
321.08K
WISDOMTREE TR
SOLEShares432.72K
TypeSH
Market value$17.43M
3.51%
Sole
0.00
Shared
0.00
None
432.72K
SPDR SERIES TRUST
SOLEShares187.93K
TypeSH
Market value$14.99M
3.02%
Sole
0.00
Shared
0.00
None
187.93K
MICROSOFT CORP
SOLEShares28.45K
TypeSH
Market value$14.15M
2.85%
Sole
0.00
Shared
0.00
None
28.45K
ISHARES TR
SOLEShares608.34K
TypeSH
Market value$13.98M
2.81%
Sole
0.00
Shared
0.00
None
608.34K
FIRST TR EXCHNG TRADED FD VI
SOLEShares412.74K
TypeSH
Market value$13.13M
2.64%
Sole
0.00
Shared
0.00
None
412.74K
WISDOMTREE TR
SOLEShares255.51K
TypeSH
Market value$13.02M
2.62%
Sole
0.00
Shared
0.00
None
255.51K
ISHARES TR
SOLEShares81.67K
TypeSH
Market value$9.15M
1.84%
Sole
0.00
Shared
0.00
None
81.67K
FIRST TR EXCHANGE TRADED FD
SOLEShares223K
TypeSH
Market value$8.78M
1.77%
Sole
0.00
Shared
0.00
None
223K
WISDOMTREE TR
SOLEShares99.95K
TypeSH
Market value$8.21M
1.65%
Sole
0.00
Shared
0.00
None
99.95K
SPDR SERIES TRUST
SOLEShares153.64K
TypeSH
Market value$8.04M
1.62%
Sole
0.00
Shared
0.00
None
153.64K
SPDR SERIES TRUST
SOLEShares83.47K
TypeSH
Market value$7.96M
1.60%
Sole
0.00
Shared
0.00
None
83.47K
FIRST TR EXCH TRADED FD III
SOLEShares403.87K
TypeSH
Market value$7.67M
1.54%
Sole
0.00
Shared
0.00
None
403.87K
J P MORGAN EXCHANGE TRADED F
SOLEShares98.34K
TypeSH
Market value$7.03M
1.42%
Sole
0.00
Shared
0.00
None
98.34K
SPDR SERIES TRUST
SOLEShares79.18K
TypeSH
Market value$7.03M
1.41%
Sole
0.00
Shared
0.00
None
79.18K
JPMORGAN CHASE & CO.
SOLEShares23.23K
TypeSH
Market value$6.74M
1.36%
Sole
0.00
Shared
0.00
None
23.23K
SPDR SERIES TRUST
SOLEShares232.67K
TypeSH
Market value$6.69M
1.35%
Sole
0.00
Shared
0.00
None
232.67K
INVESCO EXCH TRD SLF IDX FD
SOLEShares283.79K
TypeSH
Market value$6.66M
1.34%
Sole
0.00
Shared
0.00
None
283.79K
SPDR SERIES TRUST
SOLEShares221.24K
TypeSH
Market value$6.48M
1.30%
Sole
0.00
Shared
0.00
None
221.24K
AMAZON COM INC
SOLEShares25.91K
TypeSH
Market value$5.68M
1.14%
Sole
0.00
Shared
0.00
None
25.91K
BROADCOM INC
SOLEShares19.99K
TypeSH
Market value$5.51M
1.11%
Sole
0.00
Shared
0.00
None
19.99K
WISDOMTREE TR
SOLEShares167.35K
TypeSH
Market value$5.32M
1.07%
Sole
0.00
Shared
0.00
None
167.35K
EXXON MOBIL CORP
SOLEShares49.11K
TypeSH
Market value$5.29M
1.07%
Sole
0.00
Shared
0.00
None
49.11K
NVIDIA CORPORATION
SOLEShares32.73K
TypeSH
Market value$5.17M
1.04%
Sole
0.00
Shared
0.00
None
32.73K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 99.06K | SH | $20.32M 4.09% | 0.00 | 0.00 | 99.06K |
WISDOMTREE TRSOLE | INTL LRGCAP DV | 321.08K | SH | $19.13M 3.85% | 0.00 | 0.00 | 321.08K |
WISDOMTREE TRSOLE | GLB US QTLY DIV | 432.72K | SH | $17.43M 3.51% | 0.00 | 0.00 | 432.72K |
SPDR SERIES TRUSTSOLE | S&P 600 SMCP VAL | 187.93K | SH | $14.99M 3.02% | 0.00 | 0.00 | 187.93K |
MICROSOFT CORPSOLE | COM | 28.45K | SH | $14.15M 2.85% | 0.00 | 0.00 | 28.45K |
ISHARES TRSOLE | US TREAS BD ETF | 608.34K | SH | $13.98M 2.81% | 0.00 | 0.00 | 608.34K |
FIRST TR EXCHNG TRADED FD VISOLE | FT VEST LADDERED | 412.74K | SH | $13.13M 2.64% | 0.00 | 0.00 | 412.74K |
WISDOMTREE TRSOLE | US SMALLCAP FUND | 255.51K | SH | $13.02M 2.62% | 0.00 | 0.00 | 255.51K |
ISHARES TRSOLE | EAFE GRWTH ETF | 81.67K | SH | $9.15M 1.84% | 0.00 | 0.00 | 81.67K |
FIRST TR EXCHANGE TRADED FDSOLE | INTL DEV STRNGTH | 223K | SH | $8.78M 1.77% | 0.00 | 0.00 | 223K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 99.95K | SH | $8.21M 1.65% | 0.00 | 0.00 | 99.95K |
SPDR SERIES TRUSTSOLE | PRTFLO S&P500 VL | 153.64K | SH | $8.04M 1.62% | 0.00 | 0.00 | 153.64K |
SPDR SERIES TRUSTSOLE | PRTFLO S&P500 GW | 83.47K | SH | $7.96M 1.60% | 0.00 | 0.00 | 83.47K |
FIRST TR EXCH TRADED FD IIISOLE | INSTL PFD SECS | 403.87K | SH | $7.67M 1.54% | 0.00 | 0.00 | 403.87K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 98.34K | SH | $7.03M 1.42% | 0.00 | 0.00 | 98.34K |
SPDR SERIES TRUSTSOLE | S&P 600 SMCP GRW | 79.18K | SH | $7.03M 1.41% | 0.00 | 0.00 | 79.18K |
JPMORGAN CHASE & CO.SOLE | COM | 23.23K | SH | $6.74M 1.36% | 0.00 | 0.00 | 23.23K |
SPDR SERIES TRUSTSOLE | PORTFLI INTRMDIT | 232.67K | SH | $6.69M 1.35% | 0.00 | 0.00 | 232.67K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2027 MUNI | 283.79K | SH | $6.66M 1.34% | 0.00 | 0.00 | 283.79K |
SPDR SERIES TRUSTSOLE | PORTFOLIO SH TSR | 221.24K | SH | $6.48M 1.30% | 0.00 | 0.00 | 221.24K |
AMAZON COM INCSOLE | COM | 25.91K | SH | $5.68M 1.14% | 0.00 | 0.00 | 25.91K |
BROADCOM INCSOLE | COM | 19.99K | SH | $5.51M 1.11% | 0.00 | 0.00 | 19.99K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 167.35K | SH | $5.32M 1.07% | 0.00 | 0.00 | 167.35K |
EXXON MOBIL CORPSOLE | COM | 49.11K | SH | $5.29M 1.07% | 0.00 | 0.00 | 49.11K |
NVIDIA CORPORATIONSOLE | COM | 32.73K | SH | $5.17M 1.04% | 0.00 | 0.00 | 32.73K |
Page 1 of 58
…