Filed: 1/31/2025ACC: 0001420506-25-000102
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1381 equity positions with a total reported market value of $439.91M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1381
Positions
$439.91M
Total AUM (reported)
8M
Total Shares
Allocation by class
COM$148.00M33.6%
GLB US QTLY DIV$15.68M3.6%
INTL LRGCAP DV$14.68M3.3%
S&P 600 SMCP VAL$14.19M3.2%
US TREAS BD ETF$12.19M2.8%
FT VEST LADDERED$11.77M2.7%
INSTL PFD SECS$8.28M1.9%
Portfolio Concentration
Top 3$54.98M12.5%
4–10$74.47M16.9%
11–25$89.07M20.2%
Rest$221.39M50.3%
Top 3 weight
12.5%
Top 10 weight
29.4%
Voting Authority Distribution
Total shares with voting rights: 8M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
8M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1381
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1381
Rows:
APPLE INC
SOLEShares98.31K
TypeSH
Market value$24.62M
5.60%
Sole
0.00
Shared
0.00
None
98.31K
WISDOMTREE TR
SOLEShares435.69K
TypeSH
Market value$15.68M
3.56%
Sole
0.00
Shared
0.00
None
435.69K
WISDOMTREE TR
SOLEShares296.92K
TypeSH
Market value$14.68M
3.34%
Sole
0.00
Shared
0.00
None
296.92K
SPDR SER TR
SOLEShares162.65K
TypeSH
Market value$14.19M
3.23%
Sole
0.00
Shared
0.00
None
162.65K
ISHARES TR
SOLEShares530.65K
TypeSH
Market value$12.19M
2.77%
Sole
0.00
Shared
0.00
None
530.65K
MICROSOFT CORP
SOLEShares28.67K
TypeSH
Market value$12.08M
2.75%
Sole
0.00
Shared
0.00
None
28.67K
FIRST TR EXCHNG TRADED FD VI
SOLEShares386.15K
TypeSH
Market value$11.77M
2.67%
Sole
0.00
Shared
0.00
None
386.15K
FIRST TR EXCH TRADED FD III
SOLEShares442.74K
TypeSH
Market value$8.28M
1.88%
Sole
0.00
Shared
0.00
None
442.74K
ISHARES TR
SOLEShares83.58K
TypeSH
Market value$8.09M
1.84%
Sole
0.00
Shared
0.00
None
83.58K
SPDR SER TR
SOLEShares87.05K
TypeSH
Market value$7.86M
1.79%
Sole
0.00
Shared
0.00
None
87.05K
WISDOMTREE TR
SOLEShares98.36K
TypeSH
Market value$7.65M
1.74%
Sole
0.00
Shared
0.00
None
98.36K
SPDR SER TR
SOLEShares143.09K
TypeSH
Market value$7.32M
1.66%
Sole
0.00
Shared
0.00
None
143.09K
SPDR SER TR
SOLEShares83.24K
TypeSH
Market value$7.32M
1.66%
Sole
0.00
Shared
0.00
None
83.24K
SPDR SER TR
SOLEShares228.89K
TypeSH
Market value$6.64M
1.51%
Sole
0.00
Shared
0.00
None
228.89K
INVESCO EXCH TRD SLF IDX FD
SOLEShares273.67K
TypeSH
Market value$6.46M
1.47%
Sole
0.00
Shared
0.00
None
273.67K
SPDR SER TR
SOLEShares230.36K
TypeSH
Market value$6.42M
1.46%
Sole
0.00
Shared
0.00
None
230.36K
J P MORGAN EXCHANGE TRADED F
SOLEShares94.76K
TypeSH
Market value$5.92M
1.35%
Sole
0.00
Shared
0.00
None
94.76K
WISDOMTREE TR
SOLEShares171.72K
TypeSH
Market value$5.90M
1.34%
Sole
0.00
Shared
0.00
None
171.72K
AMAZON COM INC
SOLEShares26.59K
TypeSH
Market value$5.83M
1.33%
Sole
0.00
Shared
0.00
None
26.59K
FIRST TR EXCHANGE-TRADED FD
SOLEShares163.92K
TypeSH
Market value$5.57M
1.27%
Sole
0.00
Shared
0.00
None
163.92K
JPMORGAN CHASE & CO.
SOLEShares23.09K
TypeSH
Market value$5.54M
1.26%
Sole
0.00
Shared
0.00
None
23.09K
EXXON MOBIL CORP
SOLEShares50.26K
TypeSH
Market value$5.41M
1.23%
Sole
0.00
Shared
0.00
None
50.26K
BROADCOM INC
SOLEShares19.91K
TypeSH
Market value$4.62M
1.05%
Sole
0.00
Shared
0.00
None
19.91K
ISHARES TR
SOLEShares10.62K
TypeSH
Market value$4.26M
0.97%
Sole
0.00
Shared
0.00
None
10.62K
NVIDIA CORPORATION
SOLEShares31.48K
TypeSH
Market value$4.23M
0.96%
Sole
0.00
Shared
0.00
None
31.48K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 98.31K | SH | $24.62M 5.60% | 0.00 | 0.00 | 98.31K |
WISDOMTREE TRSOLE | GLB US QTLY DIV | 435.69K | SH | $15.68M 3.56% | 0.00 | 0.00 | 435.69K |
WISDOMTREE TRSOLE | INTL LRGCAP DV | 296.92K | SH | $14.68M 3.34% | 0.00 | 0.00 | 296.92K |
SPDR SER TRSOLE | S&P 600 SMCP VAL | 162.65K | SH | $14.19M 3.23% | 0.00 | 0.00 | 162.65K |
ISHARES TRSOLE | US TREAS BD ETF | 530.65K | SH | $12.19M 2.77% | 0.00 | 0.00 | 530.65K |
MICROSOFT CORPSOLE | COM | 28.67K | SH | $12.08M 2.75% | 0.00 | 0.00 | 28.67K |
FIRST TR EXCHNG TRADED FD VISOLE | FT VEST LADDERED | 386.15K | SH | $11.77M 2.67% | 0.00 | 0.00 | 386.15K |
FIRST TR EXCH TRADED FD IIISOLE | INSTL PFD SECS | 442.74K | SH | $8.28M 1.88% | 0.00 | 0.00 | 442.74K |
ISHARES TRSOLE | EAFE GRWTH ETF | 83.58K | SH | $8.09M 1.84% | 0.00 | 0.00 | 83.58K |
SPDR SER TRSOLE | S&P 600 SMCP GRW | 87.05K | SH | $7.86M 1.79% | 0.00 | 0.00 | 87.05K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 98.36K | SH | $7.65M 1.74% | 0.00 | 0.00 | 98.36K |
SPDR SER TRSOLE | PRTFLO S&P500 VL | 143.09K | SH | $7.32M 1.66% | 0.00 | 0.00 | 143.09K |
SPDR SER TRSOLE | PRTFLO S&P500 GW | 83.24K | SH | $7.32M 1.66% | 0.00 | 0.00 | 83.24K |
SPDR SER TRSOLE | PORTFOLIO SH TSR | 228.89K | SH | $6.64M 1.51% | 0.00 | 0.00 | 228.89K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2027 MUNI | 273.67K | SH | $6.46M 1.47% | 0.00 | 0.00 | 273.67K |
SPDR SER TRSOLE | PORTFLI INTRMDIT | 230.36K | SH | $6.42M 1.46% | 0.00 | 0.00 | 230.36K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 94.76K | SH | $5.92M 1.35% | 0.00 | 0.00 | 94.76K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 171.72K | SH | $5.90M 1.34% | 0.00 | 0.00 | 171.72K |
AMAZON COM INCSOLE | COM | 26.59K | SH | $5.83M 1.33% | 0.00 | 0.00 | 26.59K |
FIRST TR EXCHANGE-TRADED FDSOLE | INTL DEV STRNGTH | 163.92K | SH | $5.57M 1.27% | 0.00 | 0.00 | 163.92K |
JPMORGAN CHASE & CO.SOLE | COM | 23.09K | SH | $5.54M 1.26% | 0.00 | 0.00 | 23.09K |
EXXON MOBIL CORPSOLE | COM | 50.26K | SH | $5.41M 1.23% | 0.00 | 0.00 | 50.26K |
BROADCOM INCSOLE | COM | 19.91K | SH | $4.62M 1.05% | 0.00 | 0.00 | 19.91K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 10.62K | SH | $4.26M 0.97% | 0.00 | 0.00 | 10.62K |
NVIDIA CORPORATIONSOLE | COM | 31.48K | SH | $4.23M 0.96% | 0.00 | 0.00 | 31.48K |
Page 1 of 56
…