KEY FINANCIAL INC

Filed: 7/30/2024ACC: 0001420506-24-001193

📋 What this filing means

KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1339 equity positions with a total reported market value of $417.19M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

1339

Positions

$417.19M

Total AUM (reported)

7.88M

Total Shares

Allocation by class

COM$141.67M34.0%

GLB US QTLY DIV$17.08M4.1%

INSTL PFD SECS$16.42M3.9%

INTL LRGCAP DV$14.22M3.4%

S&P 600 SMCP VAL$12.22M2.9%

US TREAS BD ETF$10.88M2.6%

FT VEST LADDERED$10.59M2.5%

Portfolio Concentration

Top 3$54.52M13.1%

4–10$77.38M18.5%

11–25$81.55M19.5%

Rest$203.73M48.8%

Top 3 weight

13.1%

Top 10 weight

31.6%

Voting Authority Distribution

Total shares with voting rights: 7.88M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

7.88M

% of voting shares100.0%

Investment Discretion (by position count)

Sole1339

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings1339

Rows:

APPLE INC

SOLE

COM

Shares99.81K

TypeSH

Market value$21.02M

5.04%

Sole

0.00

Shared

0.00

None

99.81K

WISDOMTREE TR

SOLE

GLB US QTLY DIV

Shares437.11K

TypeSH

Market value$17.08M

4.09%

Sole

0.00

Shared

0.00

None

437.11K

FIRST TR EXCH TRADED FD III

SOLE

INSTL PFD SECS

Shares893.86K

TypeSH

Market value$16.42M

3.94%

Sole

0.00

Shared

0.00

None

893.86K

WISDOMTREE TR

SOLE

INTL LRGCAP DV

Shares280.44K

TypeSH

Market value$14.22M

3.41%

Sole

0.00

Shared

0.00

None

280.44K

MICROSOFT CORP

SOLE

COM

Shares29.47K

TypeSH

Market value$13.17M

3.16%

Sole

0.00

Shared

0.00

None

29.47K

SPDR SER TR

SOLE

S&P 600 SMCP VAL

Shares156.10K

TypeSH

Market value$12.22M

2.93%

Sole

0.00

Shared

0.00

None

156.10K

ISHARES TR

SOLE

US TREAS BD ETF

Shares482.27K

TypeSH

Market value$10.88M

2.61%

Sole

0.00

Shared

0.00

None

482.27K

FIRST TR EXCHNG TRADED FD VI

SOLE

FT VEST LADDERED

Shares366.23K

TypeSH

Market value$10.59M

2.54%

Sole

0.00

Shared

0.00

None

366.23K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares88.45K

TypeSH

Market value$9.05M

2.17%

Sole

0.00

Shared

0.00

None

88.45K

WISDOMTREE TR

SOLE

US LARGECAP DIVD

Shares99.49K

TypeSH

Market value$7.24M

1.73%

Sole

0.00

Shared

0.00

None

99.49K

SPDR SER TR

SOLE

S&P 600 SMCP GRW

Shares81.51K

TypeSH

Market value$7.00M

1.68%

Sole

0.00

Shared

0.00

None

81.51K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares141.53K

TypeSH

Market value$6.90M

1.65%

Sole

0.00

Shared

0.00

None

141.53K

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares84.68K

TypeSH

Market value$6.79M

1.63%

Sole

0.00

Shared

0.00

None

84.68K

SPDR SER TR

SOLE

PORTFOLIO SH TSR

Shares221.15K

TypeSH

Market value$6.38M

1.53%

Sole

0.00

Shared

0.00

None

221.15K

SPDR SER TR

SOLE

PORTFLI INTRMDIT

Shares218.60K

TypeSH

Market value$6.13M

1.47%

Sole

0.00

Shared

0.00

None

218.60K

INVESCO EXCH TRD SLF IDX FD

SOLE

BULSHS 2027 MUNI

Shares251.71K

TypeSH

Market value$5.91M

1.42%

Sole

0.00

Shared

0.00

None

251.71K

EXXON MOBIL CORP

SOLE

COM

Shares50.69K

TypeSH

Market value$5.84M

1.40%

Sole

0.00

Shared

0.00

None

50.69K

WISDOMTREE TR

SOLE

US SMALLCAP DIVD

Shares168.82K

TypeSH

Market value$5.26M

1.26%

Sole

0.00

Shared

0.00

None

168.82K

AMAZON COM INC

SOLE

COM

Shares26.74K

TypeSH

Market value$5.17M

1.24%

Sole

0.00

Shared

0.00

None

26.74K

J P MORGAN EXCHANGE TRADED F

SOLE

INTERNL GWT

Shares79.41K

TypeSH

Market value$5.09M

1.22%

Sole

0.00

Shared

0.00

None

79.41K

JPMORGAN CHASE & CO.

SOLE

COM

Shares23K

TypeSH

Market value$4.65M

1.12%

Sole

0.00

Shared

0.00

None

23K

FIRST TR EXCHANGE-TRADED FD

SOLE

INTL DEV STRNGTH

Shares131.10K

TypeSH

Market value$4.48M

1.07%

Sole

0.00

Shared

0.00

None

131.10K

JOHNSON & JOHNSON

SOLE

COM

Shares27.52K

TypeSH

Market value$4.02M

0.96%

Sole

0.00

Shared

0.00

None

27.52K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares105.53K

TypeSH

Market value$3.98M

0.95%

Sole

0.00

Shared

0.00

None

105.53K

BROADCOM INC

SOLE

COM

Shares2.46K

TypeSH

Market value$3.96M

0.95%

Sole

0.00

Shared

0.00

None

2.46K

Issuer	Class	Shares	Type	Value / Portfolio %	None
APPLE INCSOLE	COM	99.81K	SH	$21.02M 5.04%	99.81K
WISDOMTREE TRSOLE	GLB US QTLY DIV	437.11K	SH	$17.08M 4.09%	437.11K
FIRST TR EXCH TRADED FD IIISOLE	INSTL PFD SECS	893.86K	SH	$16.42M 3.94%	893.86K
WISDOMTREE TRSOLE	INTL LRGCAP DV	280.44K	SH	$14.22M 3.41%	280.44K
MICROSOFT CORPSOLE	COM	29.47K	SH	$13.17M 3.16%	29.47K
SPDR SER TRSOLE	S&P 600 SMCP VAL	156.10K	SH	$12.22M 2.93%	156.10K
ISHARES TRSOLE	US TREAS BD ETF	482.27K	SH	$10.88M 2.61%	482.27K
FIRST TR EXCHNG TRADED FD VISOLE	FT VEST LADDERED	366.23K	SH	$10.59M 2.54%	366.23K
ISHARES TRSOLE	EAFE GRWTH ETF	88.45K	SH	$9.05M 2.17%	88.45K
WISDOMTREE TRSOLE	US LARGECAP DIVD	99.49K	SH	$7.24M 1.73%	99.49K
SPDR SER TRSOLE	S&P 600 SMCP GRW	81.51K	SH	$7.00M 1.68%	81.51K
SPDR SER TRSOLE	PRTFLO S&P500 VL	141.53K	SH	$6.90M 1.65%	141.53K
SPDR SER TRSOLE	PRTFLO S&P500 GW	84.68K	SH	$6.79M 1.63%	84.68K
SPDR SER TRSOLE	PORTFOLIO SH TSR	221.15K	SH	$6.38M 1.53%	221.15K
SPDR SER TRSOLE	PORTFLI INTRMDIT	218.60K	SH	$6.13M 1.47%	218.60K
INVESCO EXCH TRD SLF IDX FDSOLE	BULSHS 2027 MUNI	251.71K	SH	$5.91M 1.42%	251.71K
EXXON MOBIL CORPSOLE	COM	50.69K	SH	$5.84M 1.40%	50.69K
WISDOMTREE TRSOLE	US SMALLCAP DIVD	168.82K	SH	$5.26M 1.26%	168.82K
AMAZON COM INCSOLE	COM	26.74K	SH	$5.17M 1.24%	26.74K
J P MORGAN EXCHANGE TRADED FSOLE	INTERNL GWT	79.41K	SH	$5.09M 1.22%	79.41K
JPMORGAN CHASE & CO.SOLE	COM	23K	SH	$4.65M 1.12%	23K
FIRST TR EXCHANGE-TRADED FDSOLE	INTL DEV STRNGTH	131.10K	SH	$4.48M 1.07%	131.10K
JOHNSON & JOHNSONSOLE	COM	27.52K	SH	$4.02M 0.96%	27.52K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	105.53K	SH	$3.98M 0.95%	105.53K
BROADCOM INCSOLE	COM	2.46K	SH	$3.96M 0.95%	2.46K

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