Filed: 1/31/2024ACC: 0001420506-24-000091
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1316 equity positions with a total reported market value of $365.92M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1316
Positions
$365.92M
Total AUM (reported)
6.91M
Total Shares
Allocation by class
COM$130.50M35.7%
INSTL PFD SECS$14.85M4.1%
GLB US QTLY DIV$14.47M4.0%
INTL LRGCAP DV$13.32M3.6%
S&P 600 SMCP VAL$11.51M3.1%
US TREAS BD ETF$9.68M2.6%
EAFE GRWTH ETF$9.02M2.5%
Portfolio Concentration
Top 3$49.49M13.5%
4–10$68.82M18.8%
11–25$69.96M19.1%
Rest$177.65M48.5%
Top 3 weight
13.5%
Top 10 weight
32.3%
Voting Authority Distribution
Total shares with voting rights: 6.91M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
6.91M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1316
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1316
Rows:
APPLE INC
SOLEShares104.76K
TypeSH
Market value$20.17M
5.51%
Sole
0.00
Shared
0.00
None
104.76K
FIRST TR EXCH TRADED FD III
SOLEShares832.98K
TypeSH
Market value$14.85M
4.06%
Sole
0.00
Shared
0.00
None
832.98K
WISDOMTREE TR
SOLEShares391.27K
TypeSH
Market value$14.47M
3.96%
Sole
0.00
Shared
0.00
None
391.27K
WISDOMTREE TR
SOLEShares270.51K
TypeSH
Market value$13.32M
3.64%
Sole
0.00
Shared
0.00
None
270.51K
SPDR SER TR
SOLEShares138.21K
TypeSH
Market value$11.51M
3.15%
Sole
0.00
Shared
0.00
None
138.21K
MICROSOFT CORP
SOLEShares29.17K
TypeSH
Market value$10.97M
3.00%
Sole
0.00
Shared
0.00
None
29.17K
ISHARES TR
SOLEShares420.29K
TypeSH
Market value$9.68M
2.65%
Sole
0.00
Shared
0.00
None
420.29K
ISHARES TR
SOLEShares93.15K
TypeSH
Market value$9.02M
2.47%
Sole
0.00
Shared
0.00
None
93.15K
FIRST TR EXCHNG TRADED FD VI
SOLEShares292.16K
TypeSH
Market value$7.76M
2.12%
Sole
0.00
Shared
0.00
None
292.16K
SPDR SER TR
SOLEShares140.36K
TypeSH
Market value$6.55M
1.79%
Sole
0.00
Shared
0.00
None
140.36K
WISDOMTREE TR
SOLEShares85.86K
TypeSH
Market value$5.70M
1.56%
Sole
0.00
Shared
0.00
None
85.86K
SPDR SER TR
SOLEShares67.09K
TypeSH
Market value$5.61M
1.53%
Sole
0.00
Shared
0.00
None
67.09K
SPDR SER TR
SOLEShares85.65K
TypeSH
Market value$5.57M
1.52%
Sole
0.00
Shared
0.00
None
85.65K
SPDR SER TR
SOLEShares186.60K
TypeSH
Market value$5.42M
1.48%
Sole
0.00
Shared
0.00
None
186.60K
EXXON MOBIL CORP
SOLEShares53.53K
TypeSH
Market value$5.35M
1.46%
Sole
0.00
Shared
0.00
None
53.53K
SPDR SER TR
SOLEShares182.65K
TypeSH
Market value$5.22M
1.43%
Sole
0.00
Shared
0.00
None
182.65K
WISDOMTREE TR
SOLEShares160.25K
TypeSH
Market value$5.16M
1.41%
Sole
0.00
Shared
0.00
None
160.25K
INVESCO EXCH TRD SLF IDX FD
SOLEShares201.71K
TypeSH
Market value$4.82M
1.32%
Sole
0.00
Shared
0.00
None
201.71K
J P MORGAN EXCHANGE TRADED F
SOLEShares76.88K
TypeSH
Market value$4.49M
1.23%
Sole
0.00
Shared
0.00
None
76.88K
AMAZON COM INC
SOLEShares29.23K
TypeSH
Market value$4.44M
1.21%
Sole
0.00
Shared
0.00
None
29.23K
JOHNSON & JOHNSON
SOLEShares28.09K
TypeSH
Market value$4.40M
1.20%
Sole
0.00
Shared
0.00
None
28.09K
JPMORGAN CHASE & CO
SOLEShares22.74K
TypeSH
Market value$3.87M
1.06%
Sole
0.00
Shared
0.00
None
22.74K
FIRST TR EXCHANGE-TRADED FD
SOLEShares110.32K
TypeSH
Market value$3.72M
1.02%
Sole
0.00
Shared
0.00
None
110.32K
ISHARES TR
SOLEShares10.25K
TypeSH
Market value$3.11M
0.85%
Sole
0.00
Shared
0.00
None
10.25K
PROCTER AND GAMBLE CO
SOLEShares21.03K
TypeSH
Market value$3.08M
0.84%
Sole
0.00
Shared
0.00
None
21.03K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 104.76K | SH | $20.17M 5.51% | 0.00 | 0.00 | 104.76K |
FIRST TR EXCH TRADED FD IIISOLE | INSTL PFD SECS | 832.98K | SH | $14.85M 4.06% | 0.00 | 0.00 | 832.98K |
WISDOMTREE TRSOLE | GLB US QTLY DIV | 391.27K | SH | $14.47M 3.96% | 0.00 | 0.00 | 391.27K |
WISDOMTREE TRSOLE | INTL LRGCAP DV | 270.51K | SH | $13.32M 3.64% | 0.00 | 0.00 | 270.51K |
SPDR SER TRSOLE | S&P 600 SMCP VAL | 138.21K | SH | $11.51M 3.15% | 0.00 | 0.00 | 138.21K |
MICROSOFT CORPSOLE | COM | 29.17K | SH | $10.97M 3.00% | 0.00 | 0.00 | 29.17K |
ISHARES TRSOLE | US TREAS BD ETF | 420.29K | SH | $9.68M 2.65% | 0.00 | 0.00 | 420.29K |
ISHARES TRSOLE | EAFE GRWTH ETF | 93.15K | SH | $9.02M 2.47% | 0.00 | 0.00 | 93.15K |
FIRST TR EXCHNG TRADED FD VISOLE | CBOE VEST US EQ | 292.16K | SH | $7.76M 2.12% | 0.00 | 0.00 | 292.16K |
SPDR SER TRSOLE | PRTFLO S&P500 VL | 140.36K | SH | $6.55M 1.79% | 0.00 | 0.00 | 140.36K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 85.86K | SH | $5.70M 1.56% | 0.00 | 0.00 | 85.86K |
SPDR SER TRSOLE | S&P 600 SMCP GRW | 67.09K | SH | $5.61M 1.53% | 0.00 | 0.00 | 67.09K |
SPDR SER TRSOLE | PRTFLO S&P500 GW | 85.65K | SH | $5.57M 1.52% | 0.00 | 0.00 | 85.65K |
SPDR SER TRSOLE | PORTFOLIO SH TSR | 186.60K | SH | $5.42M 1.48% | 0.00 | 0.00 | 186.60K |
EXXON MOBIL CORPSOLE | COM | 53.53K | SH | $5.35M 1.46% | 0.00 | 0.00 | 53.53K |
SPDR SER TRSOLE | PORTFLI INTRMDIT | 182.65K | SH | $5.22M 1.43% | 0.00 | 0.00 | 182.65K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 160.25K | SH | $5.16M 1.41% | 0.00 | 0.00 | 160.25K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2027 MUNI | 201.71K | SH | $4.82M 1.32% | 0.00 | 0.00 | 201.71K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 76.88K | SH | $4.49M 1.23% | 0.00 | 0.00 | 76.88K |
AMAZON COM INCSOLE | COM | 29.23K | SH | $4.44M 1.21% | 0.00 | 0.00 | 29.23K |
JOHNSON & JOHNSONSOLE | COM | 28.09K | SH | $4.40M 1.20% | 0.00 | 0.00 | 28.09K |
JPMORGAN CHASE & COSOLE | COM | 22.74K | SH | $3.87M 1.06% | 0.00 | 0.00 | 22.74K |
FIRST TR EXCHANGE-TRADED FDSOLE | INTL DEV STRNGTH | 110.32K | SH | $3.72M 1.02% | 0.00 | 0.00 | 110.32K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 10.25K | SH | $3.11M 0.85% | 0.00 | 0.00 | 10.25K |
PROCTER AND GAMBLE COSOLE | COM | 21.03K | SH | $3.08M 0.84% | 0.00 | 0.00 | 21.03K |
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