Filed: 11/1/2023ACC: 0001420506-23-001890
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1341 equity positions with a total reported market value of $296.59M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1341
Positions
$296.59M
Total AUM (reported)
5.39M
Total Shares
Allocation by class
COM$116.81M39.4%
GLB US QTLY DIV$13.13M4.4%
INTL LRGCAP DV$11.97M4.0%
S&P 600 SMCP VAL$9.66M3.3%
EAFE GRWTH ETF$8.41M2.8%
INSTL PFD SECS$7.23M2.4%
CBOE VEST US EQ$6.63M2.2%
Portfolio Concentration
Top 3$43.04M14.5%
4–10$52.33M17.6%
11–25$52.52M17.7%
Rest$148.69M50.1%
Top 3 weight
14.5%
Top 10 weight
32.2%
Voting Authority Distribution
Total shares with voting rights: 5.39M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
5.39M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1341
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1341
Rows:
APPLE INC
SOLEShares104.80K
TypeSH
Market value$17.94M
6.05%
Sole
0.00
Shared
0.00
None
104.80K
WISDOMTREE TR
SOLEShares392.39K
TypeSH
Market value$13.13M
4.43%
Sole
0.00
Shared
0.00
None
392.39K
WISDOMTREE TR
SOLEShares262.49K
TypeSH
Market value$11.97M
4.04%
Sole
0.00
Shared
0.00
None
262.49K
SPDR SER TR
SOLEShares133.55K
TypeSH
Market value$9.66M
3.26%
Sole
0.00
Shared
0.00
None
133.55K
MICROSOFT CORP
SOLEShares28.51K
TypeSH
Market value$9.00M
3.03%
Sole
0.00
Shared
0.00
None
28.51K
ISHARES TR
SOLEShares97.42K
TypeSH
Market value$8.41M
2.83%
Sole
0.00
Shared
0.00
None
97.42K
FIRST TR EXCH TRADED FD III
SOLEShares428.03K
TypeSH
Market value$7.23M
2.44%
Sole
0.00
Shared
0.00
None
428.03K
FIRST TR EXCHNG TRADED FD VI
SOLEShares270.60K
TypeSH
Market value$6.63M
2.23%
Sole
0.00
Shared
0.00
None
270.60K
EXXON MOBIL CORP
SOLEShares53.58K
TypeSH
Market value$6.30M
2.12%
Sole
0.00
Shared
0.00
None
53.58K
SPDR SER TR
SOLEShares123.78K
TypeSH
Market value$5.11M
1.72%
Sole
0.00
Shared
0.00
None
123.78K
SPDR SER TR
SOLEShares84.81K
TypeSH
Market value$5.03M
1.70%
Sole
0.00
Shared
0.00
None
84.81K
WISDOMTREE TR
SOLEShares79.96K
TypeSH
Market value$4.92M
1.66%
Sole
0.00
Shared
0.00
None
79.96K
SPDR SER TR
SOLEShares61.37K
TypeSH
Market value$4.50M
1.52%
Sole
0.00
Shared
0.00
None
61.37K
JOHNSON & JOHNSON
SOLEShares28.17K
TypeSH
Market value$4.39M
1.48%
Sole
0.00
Shared
0.00
None
28.17K
WISDOMTREE TR
SOLEShares146.90K
TypeSH
Market value$4.14M
1.40%
Sole
0.00
Shared
0.00
None
146.90K
AMAZON COM INC
SOLEShares29.84K
TypeSH
Market value$3.79M
1.28%
Sole
0.00
Shared
0.00
None
29.84K
J P MORGAN EXCHANGE TRADED F
SOLEShares66.33K
TypeSH
Market value$3.55M
1.20%
Sole
0.00
Shared
0.00
None
66.33K
DISNEY WALT CO
SOLEShares38.19K
TypeSH
Market value$3.09M
1.04%
Sole
0.00
Shared
0.00
None
38.19K
PROCTER AND GAMBLE CO
SOLEShares21.10K
TypeSH
Market value$3.08M
1.04%
Sole
0.00
Shared
0.00
None
21.10K
FIRST TR EXCHANGE-TRADED FD
SOLEShares92.47K
TypeSH
Market value$2.78M
0.94%
Sole
0.00
Shared
0.00
None
92.47K
JPMORGAN CHASE & CO
SOLEShares19K
TypeSH
Market value$2.76M
0.93%
Sole
0.00
Shared
0.00
None
19K
ISHARES TR
SOLEShares10.27K
TypeSH
Market value$2.73M
0.92%
Sole
0.00
Shared
0.00
None
10.27K
MERCK & CO INC
SOLEShares25.34K
TypeSH
Market value$2.61M
0.88%
Sole
0.00
Shared
0.00
None
25.34K
ISHARES TR
SOLEShares52.79K
TypeSH
Market value$2.58M
0.87%
Sole
0.00
Shared
0.00
None
52.79K
AUTOMATIC DATA PROCESSING IN
SOLEShares10.73K
TypeSH
Market value$2.58M
0.87%
Sole
0.00
Shared
0.00
None
10.73K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 104.80K | SH | $17.94M 6.05% | 0.00 | 0.00 | 104.80K |
WISDOMTREE TRSOLE | GLB US QTLY DIV | 392.39K | SH | $13.13M 4.43% | 0.00 | 0.00 | 392.39K |
WISDOMTREE TRSOLE | INTL LRGCAP DV | 262.49K | SH | $11.97M 4.04% | 0.00 | 0.00 | 262.49K |
SPDR SER TRSOLE | S&P 600 SMCP VAL | 133.55K | SH | $9.66M 3.26% | 0.00 | 0.00 | 133.55K |
MICROSOFT CORPSOLE | COM | 28.51K | SH | $9.00M 3.03% | 0.00 | 0.00 | 28.51K |
ISHARES TRSOLE | EAFE GRWTH ETF | 97.42K | SH | $8.41M 2.83% | 0.00 | 0.00 | 97.42K |
FIRST TR EXCH TRADED FD IIISOLE | INSTL PFD SECS | 428.03K | SH | $7.23M 2.44% | 0.00 | 0.00 | 428.03K |
FIRST TR EXCHNG TRADED FD VISOLE | CBOE VEST US EQ | 270.60K | SH | $6.63M 2.23% | 0.00 | 0.00 | 270.60K |
EXXON MOBIL CORPSOLE | COM | 53.58K | SH | $6.30M 2.12% | 0.00 | 0.00 | 53.58K |
SPDR SER TRSOLE | PRTFLO S&P500 VL | 123.78K | SH | $5.11M 1.72% | 0.00 | 0.00 | 123.78K |
SPDR SER TRSOLE | PRTFLO S&P500 GW | 84.81K | SH | $5.03M 1.70% | 0.00 | 0.00 | 84.81K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 79.96K | SH | $4.92M 1.66% | 0.00 | 0.00 | 79.96K |
SPDR SER TRSOLE | S&P 600 SMCP GRW | 61.37K | SH | $4.50M 1.52% | 0.00 | 0.00 | 61.37K |
JOHNSON & JOHNSONSOLE | COM | 28.17K | SH | $4.39M 1.48% | 0.00 | 0.00 | 28.17K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 146.90K | SH | $4.14M 1.40% | 0.00 | 0.00 | 146.90K |
AMAZON COM INCSOLE | COM | 29.84K | SH | $3.79M 1.28% | 0.00 | 0.00 | 29.84K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 66.33K | SH | $3.55M 1.20% | 0.00 | 0.00 | 66.33K |
DISNEY WALT COSOLE | COM | 38.19K | SH | $3.09M 1.04% | 0.00 | 0.00 | 38.19K |
PROCTER AND GAMBLE COSOLE | COM | 21.10K | SH | $3.08M 1.04% | 0.00 | 0.00 | 21.10K |
FIRST TR EXCHANGE-TRADED FDSOLE | INTL DEV STRNGTH | 92.47K | SH | $2.78M 0.94% | 0.00 | 0.00 | 92.47K |
JPMORGAN CHASE & COSOLE | COM | 19K | SH | $2.76M 0.93% | 0.00 | 0.00 | 19K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 10.27K | SH | $2.73M 0.92% | 0.00 | 0.00 | 10.27K |
MERCK & CO INCSOLE | COM | 25.34K | SH | $2.61M 0.88% | 0.00 | 0.00 | 25.34K |
ISHARES TRSOLE | EAFE VALUE ETF | 52.79K | SH | $2.58M 0.87% | 0.00 | 0.00 | 52.79K |
AUTOMATIC DATA PROCESSING INSOLE | COM | 10.73K | SH | $2.58M 0.87% | 0.00 | 0.00 | 10.73K |
Page 1 of 54
…