KEY FINANCIAL INC

Filed: 7/28/2023ACC: 0001420506-23-001334

📋 What this filing means

KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1382 equity positions with a total reported market value of $301.81M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

1382

Positions

$301.81M

Total AUM (reported)

4.96M

Total Shares

Allocation by class

COM$124.32M41.2%

GLB US QTLY DIV$14.07M4.7%

INTL LRGCAP DV$12.12M4.0%

S&P 600 SMCP VAL$10.00M3.3%

EAFE GRWTH ETF$9.51M3.2%

CBOE VEST US EQ$6.57M2.2%

CL A$5.45M1.8%

Portfolio Concentration

Top 3$46.87M15.5%

4–10$51.01M16.9%

11–25$53.26M17.6%

Rest$150.66M49.9%

Top 3 weight

15.5%

Top 10 weight

32.4%

Voting Authority Distribution

Total shares with voting rights: 4.96M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.96M

% of voting shares100.0%

Investment Discretion (by position count)

Sole1382

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings1382

Rows:

APPLE INC

SOLE

COM

Shares106.60K

TypeSH

Market value$20.68M

6.85%

Sole

0.00

Shared

0.00

None

106.60K

WISDOMTREE TR

SOLE

GLB US QTLY DIV

Shares392.91K

TypeSH

Market value$14.07M

4.66%

Sole

0.00

Shared

0.00

None

392.91K

WISDOMTREE TR

SOLE

INTL LRGCAP DV

Shares256.99K

TypeSH

Market value$12.12M

4.02%

Sole

0.00

Shared

0.00

None

256.99K

SPDR SER TR

SOLE

S&P 600 SMCP VAL

Shares129.51K

TypeSH

Market value$10.00M

3.31%

Sole

0.00

Shared

0.00

None

129.51K

MICROSOFT CORP

SOLE

COM

Shares28.92K

TypeSH

Market value$9.85M

3.26%

Sole

0.00

Shared

0.00

None

28.92K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares99.65K

TypeSH

Market value$9.51M

3.15%

Sole

0.00

Shared

0.00

None

99.65K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ

Shares262.21K

TypeSH

Market value$6.57M

2.18%

Sole

0.00

Shared

0.00

None

262.21K

EXXON MOBIL CORP

SOLE

COM

Shares52.52K

TypeSH

Market value$5.63M

1.87%

Sole

0.00

Shared

0.00

None

52.52K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares110.31K

TypeSH

Market value$4.77M

1.58%

Sole

0.00

Shared

0.00

None

110.31K

WISDOMTREE TR

SOLE

US LARGECAP DIVD

Shares73.75K

TypeSH

Market value$4.69M

1.55%

Sole

0.00

Shared

0.00

None

73.75K

JOHNSON & JOHNSON

SOLE

COM

Shares28.15K

TypeSH

Market value$4.66M

1.54%

Sole

0.00

Shared

0.00

None

28.15K

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares75.28K

TypeSH

Market value$4.59M

1.52%

Sole

0.00

Shared

0.00

None

75.28K

FIRST TR EXCH TRADED FD III

SOLE

INSTL PFD SECS

Shares257.39K

TypeSH

Market value$4.34M

1.44%

Sole

0.00

Shared

0.00

None

257.39K

SPDR SER TR

SOLE

S&P 600 SMCP GRW

Shares54.81K

TypeSH

Market value$4.22M

1.40%

Sole

0.00

Shared

0.00

None

54.81K

WISDOMTREE TR

SOLE

US SMALLCAP DIVD

Shares139.81K

TypeSH

Market value$4.03M

1.33%

Sole

0.00

Shared

0.00

None

139.81K

AMAZON COM INC

SOLE

COM

Shares30.18K

TypeSH

Market value$3.93M

1.30%

Sole

0.00

Shared

0.00

None

30.18K

DISNEY WALT CO

SOLE

COM

Shares43.04K

TypeSH

Market value$3.84M

1.27%

Sole

0.00

Shared

0.00

None

43.04K

J P MORGAN EXCHANGE TRADED F

SOLE

INTERNL GWT

Shares62.98K

TypeSH

Market value$3.72M

1.23%

Sole

0.00

Shared

0.00

None

62.98K

PROCTER AND GAMBLE CO

SOLE

COM

Shares21.19K

TypeSH

Market value$3.22M

1.07%

Sole

0.00

Shared

0.00

None

21.19K

MERCK & CO INC

SOLE

COM

Shares25.38K

TypeSH

Market value$2.93M

0.97%

Sole

0.00

Shared

0.00

None

25.38K

PFIZER INC

SOLE

COM

Shares78.03K

TypeSH

Market value$2.86M

0.95%

Sole

0.00

Shared

0.00

None

78.03K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares10.24K

TypeSH

Market value$2.82M

0.93%

Sole

0.00

Shared

0.00

None

10.24K

FIRST TR EXCHANGE-TRADED FD

SOLE

INTL DEV STRNGTH

Shares85.19K

TypeSH

Market value$2.76M

0.92%

Sole

0.00

Shared

0.00

None

85.19K

JPMORGAN CHASE & CO

SOLE

COM

Shares18.98K

TypeSH

Market value$2.76M

0.91%

Sole

0.00

Shared

0.00

None

18.98K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares52.79K

TypeSH

Market value$2.58M

0.86%

Sole

0.00

Shared

0.00

None

52.79K

Issuer	Class	Shares	Type	Value / Portfolio %	None
APPLE INCSOLE	COM	106.60K	SH	$20.68M 6.85%	106.60K
WISDOMTREE TRSOLE	GLB US QTLY DIV	392.91K	SH	$14.07M 4.66%	392.91K
WISDOMTREE TRSOLE	INTL LRGCAP DV	256.99K	SH	$12.12M 4.02%	256.99K
SPDR SER TRSOLE	S&P 600 SMCP VAL	129.51K	SH	$10.00M 3.31%	129.51K
MICROSOFT CORPSOLE	COM	28.92K	SH	$9.85M 3.26%	28.92K
ISHARES TRSOLE	EAFE GRWTH ETF	99.65K	SH	$9.51M 3.15%	99.65K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ	262.21K	SH	$6.57M 2.18%	262.21K
EXXON MOBIL CORPSOLE	COM	52.52K	SH	$5.63M 1.87%	52.52K
SPDR SER TRSOLE	PRTFLO S&P500 VL	110.31K	SH	$4.77M 1.58%	110.31K
WISDOMTREE TRSOLE	US LARGECAP DIVD	73.75K	SH	$4.69M 1.55%	73.75K
JOHNSON & JOHNSONSOLE	COM	28.15K	SH	$4.66M 1.54%	28.15K
SPDR SER TRSOLE	PRTFLO S&P500 GW	75.28K	SH	$4.59M 1.52%	75.28K
FIRST TR EXCH TRADED FD IIISOLE	INSTL PFD SECS	257.39K	SH	$4.34M 1.44%	257.39K
SPDR SER TRSOLE	S&P 600 SMCP GRW	54.81K	SH	$4.22M 1.40%	54.81K
WISDOMTREE TRSOLE	US SMALLCAP DIVD	139.81K	SH	$4.03M 1.33%	139.81K
AMAZON COM INCSOLE	COM	30.18K	SH	$3.93M 1.30%	30.18K
DISNEY WALT COSOLE	COM	43.04K	SH	$3.84M 1.27%	43.04K
J P MORGAN EXCHANGE TRADED FSOLE	INTERNL GWT	62.98K	SH	$3.72M 1.23%	62.98K
PROCTER AND GAMBLE COSOLE	COM	21.19K	SH	$3.22M 1.07%	21.19K
MERCK & CO INCSOLE	COM	25.38K	SH	$2.93M 0.97%	25.38K
PFIZER INCSOLE	COM	78.03K	SH	$2.86M 0.95%	78.03K
ISHARES TRSOLE	RUS 1000 GRW ETF	10.24K	SH	$2.82M 0.93%	10.24K
FIRST TR EXCHANGE-TRADED FDSOLE	INTL DEV STRNGTH	85.19K	SH	$2.76M 0.92%	85.19K
JPMORGAN CHASE & COSOLE	COM	18.98K	SH	$2.76M 0.91%	18.98K
ISHARES TRSOLE	EAFE VALUE ETF	52.79K	SH	$2.58M 0.86%	52.79K

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