Filed: 5/2/2023ACC: 0001420506-23-000828
📋 What this filing means
KEY FINANCIAL INC filed this quarterly 13F‑HR report disclosing 1166 equity positions with a total reported market value of $274.34M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
1166
Positions
$274.34M
Total AUM (reported)
4.45M
Total Shares
Allocation by class
COM$115.83M42.2%
GLB US QTLY DIV$13.49M4.9%
INTL LRGCAP DV$11.98M4.4%
EAFE GRWTH ETF$9.34M3.4%
S&P 600 SMCP VAL$8.70M3.2%
CBOE VEST US EQ$5.42M2.0%
CL A$4.69M1.7%
Portfolio Concentration
Top 3$42.93M15.6%
4–10$46.84M17.1%
11–25$48.87M17.8%
Rest$135.70M49.5%
Top 3 weight
15.6%
Top 10 weight
32.7%
Voting Authority Distribution
Total shares with voting rights: 4.45M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
4.45M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole1166
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings1166
Rows:
APPLE INC
SOLEShares105.92K
TypeSH
Market value$17.47M
6.37%
Sole
0.00
Shared
0.00
None
105.92K
WISDOMTREE TR
SOLEShares380.21K
TypeSH
Market value$13.49M
4.92%
Sole
0.00
Shared
0.00
None
380.21K
WISDOMTREE TR
SOLEShares256.51K
TypeSH
Market value$11.98M
4.37%
Sole
0.00
Shared
0.00
None
256.51K
ISHARES TR
SOLEShares99.72K
TypeSH
Market value$9.34M
3.41%
Sole
0.00
Shared
0.00
None
99.72K
SPDR SER TR
SOLEShares114.15K
TypeSH
Market value$8.70M
3.17%
Sole
0.00
Shared
0.00
None
114.15K
MICROSOFT CORP
SOLEShares28.26K
TypeSH
Market value$8.15M
2.97%
Sole
0.00
Shared
0.00
None
28.26K
EXXON MOBIL CORP
SOLEShares53.19K
TypeSH
Market value$5.83M
2.13%
Sole
0.00
Shared
0.00
None
53.19K
FIRST TR EXCHNG TRADED FD VI
SOLEShares230.84K
TypeSH
Market value$5.42M
1.97%
Sole
0.00
Shared
0.00
None
230.84K
DISNEY WALT CO
SOLEShares47.62K
TypeSH
Market value$4.77M
1.74%
Sole
0.00
Shared
0.00
None
47.62K
WISDOMTREE TR
SOLEShares74.93K
TypeSH
Market value$4.64M
1.69%
Sole
0.00
Shared
0.00
None
74.93K
SPDR SER TR
SOLEShares110.70K
TypeSH
Market value$4.51M
1.64%
Sole
0.00
Shared
0.00
None
110.70K
JOHNSON & JOHNSON
SOLEShares27.44K
TypeSH
Market value$4.25M
1.55%
Sole
0.00
Shared
0.00
None
27.44K
SPDR SER TR
SOLEShares75.16K
TypeSH
Market value$4.16M
1.52%
Sole
0.00
Shared
0.00
None
75.16K
WISDOMTREE TR
SOLEShares139.44K
TypeSH
Market value$3.98M
1.45%
Sole
0.00
Shared
0.00
None
139.44K
SPDR SER TR
SOLEShares50.46K
TypeSH
Market value$3.72M
1.36%
Sole
0.00
Shared
0.00
None
50.46K
J P MORGAN EXCHANGE TRADED F
SOLEShares61.42K
TypeSH
Market value$3.57M
1.30%
Sole
0.00
Shared
0.00
None
61.42K
PROCTER AND GAMBLE CO
SOLEShares21.59K
TypeSH
Market value$3.21M
1.17%
Sole
0.00
Shared
0.00
None
21.59K
PFIZER INC
SOLEShares78.50K
TypeSH
Market value$3.20M
1.17%
Sole
0.00
Shared
0.00
None
78.50K
AMAZON COM INC
SOLEShares30.79K
TypeSH
Market value$3.18M
1.16%
Sole
0.00
Shared
0.00
None
30.79K
MERCK & CO INC
SOLEShares25.47K
TypeSH
Market value$2.71M
0.99%
Sole
0.00
Shared
0.00
None
25.47K
ISHARES TR
SOLEShares52.91K
TypeSH
Market value$2.57M
0.94%
Sole
0.00
Shared
0.00
None
52.91K
ISHARES TR
SOLEShares10.22K
TypeSH
Market value$2.50M
0.91%
Sole
0.00
Shared
0.00
None
10.22K
JPMORGAN CHASE & CO
SOLEShares18.99K
TypeSH
Market value$2.48M
0.90%
Sole
0.00
Shared
0.00
None
18.99K
FIRST TR EXCHANGE-TRADED FD
SOLEShares77.80K
TypeSH
Market value$2.45M
0.89%
Sole
0.00
Shared
0.00
None
77.80K
AUTOMATIC DATA PROCESSING IN
SOLEShares10.69K
TypeSH
Market value$2.38M
0.87%
Sole
0.00
Shared
0.00
None
10.69K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 105.92K | SH | $17.47M 6.37% | 0.00 | 0.00 | 105.92K |
WISDOMTREE TRSOLE | GLB US QTLY DIV | 380.21K | SH | $13.49M 4.92% | 0.00 | 0.00 | 380.21K |
WISDOMTREE TRSOLE | INTL LRGCAP DV | 256.51K | SH | $11.98M 4.37% | 0.00 | 0.00 | 256.51K |
ISHARES TRSOLE | EAFE GRWTH ETF | 99.72K | SH | $9.34M 3.41% | 0.00 | 0.00 | 99.72K |
SPDR SER TRSOLE | S&P 600 SMCP VAL | 114.15K | SH | $8.70M 3.17% | 0.00 | 0.00 | 114.15K |
MICROSOFT CORPSOLE | COM | 28.26K | SH | $8.15M 2.97% | 0.00 | 0.00 | 28.26K |
EXXON MOBIL CORPSOLE | COM | 53.19K | SH | $5.83M 2.13% | 0.00 | 0.00 | 53.19K |
FIRST TR EXCHNG TRADED FD VISOLE | CBOE VEST US EQ | 230.84K | SH | $5.42M 1.97% | 0.00 | 0.00 | 230.84K |
DISNEY WALT COSOLE | COM | 47.62K | SH | $4.77M 1.74% | 0.00 | 0.00 | 47.62K |
WISDOMTREE TRSOLE | US LARGECAP DIVD | 74.93K | SH | $4.64M 1.69% | 0.00 | 0.00 | 74.93K |
SPDR SER TRSOLE | PRTFLO S&P500 VL | 110.70K | SH | $4.51M 1.64% | 0.00 | 0.00 | 110.70K |
JOHNSON & JOHNSONSOLE | COM | 27.44K | SH | $4.25M 1.55% | 0.00 | 0.00 | 27.44K |
SPDR SER TRSOLE | PRTFLO S&P500 GW | 75.16K | SH | $4.16M 1.52% | 0.00 | 0.00 | 75.16K |
WISDOMTREE TRSOLE | US SMALLCAP DIVD | 139.44K | SH | $3.98M 1.45% | 0.00 | 0.00 | 139.44K |
SPDR SER TRSOLE | S&P 600 SMCP GRW | 50.46K | SH | $3.72M 1.36% | 0.00 | 0.00 | 50.46K |
J P MORGAN EXCHANGE TRADED FSOLE | INTERNL GWT | 61.42K | SH | $3.57M 1.30% | 0.00 | 0.00 | 61.42K |
PROCTER AND GAMBLE COSOLE | COM | 21.59K | SH | $3.21M 1.17% | 0.00 | 0.00 | 21.59K |
PFIZER INCSOLE | COM | 78.50K | SH | $3.20M 1.17% | 0.00 | 0.00 | 78.50K |
AMAZON COM INCSOLE | COM | 30.79K | SH | $3.18M 1.16% | 0.00 | 0.00 | 30.79K |
MERCK & CO INCSOLE | COM | 25.47K | SH | $2.71M 0.99% | 0.00 | 0.00 | 25.47K |
ISHARES TRSOLE | EAFE VALUE ETF | 52.91K | SH | $2.57M 0.94% | 0.00 | 0.00 | 52.91K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 10.22K | SH | $2.50M 0.91% | 0.00 | 0.00 | 10.22K |
JPMORGAN CHASE & COSOLE | COM | 18.99K | SH | $2.48M 0.90% | 0.00 | 0.00 | 18.99K |
FIRST TR EXCHANGE-TRADED FDSOLE | INTL DEV STRNGTH | 77.80K | SH | $2.45M 0.89% | 0.00 | 0.00 | 77.80K |
AUTOMATIC DATA PROCESSING INSOLE | COM | 10.69K | SH | $2.38M 0.87% | 0.00 | 0.00 | 10.69K |
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