KERBY JEFFERY SCOTT (Chief of Owned Retail) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2026ACC: 0001213900-26-039305
Officer· Chief of Owned Retail
Since Jan 2023
-3.92K
Net shares
Net seller
$2.6K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
13.59K acquired · 17.50K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+13.59K
Price / share
—
Trade value
—
% of position
20.3%
3/31/2026
66.98K→80.56K
Class A Common Stock
Direct
Shares
−3.92K
Price / share
$0.66
Trade value
$2.59K
% of position
4.9%
3/31/2026
80.56K→76.64K
Total
Net shares
+9.66K
Net value
-$2.59K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2026 | M · Option Exercise | +13.59K | — | — | 20.3% | 66.98K | 80.56K |
| Class A Common Stock Direct | 3/31/2026 | F · Tax Withholding | −3.92K | $0.66 | $2.59K | 4.9% | 80.56K | 76.64K |
| Total | +9.66K | -$2.59K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
13.59K shares
Shares
−13.59K
Strike price
Held after
13.59K
Exercisable
—
3/31/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock13.59K shares | 3/31/2026 | M · Option Exercise | −13.59K | — | 13.59K |