KERBY JEFFERY SCOTT (Chief of Owned Retail) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029044
Officer· Chief of Owned Retail
Since Jan 2023
-53.83K
Net shares
Net seller
$1.9K
Total sold
0
Open market trades
0B · 0S
4
Total transactions
9.19K acquired · 63.02K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+9.19K
Price / share
—
Trade value
—
% of position
15.2%
3/15/2026
60.44K→69.63K
Class A Common Stock
Direct
Shares
−2.65K
Price / share
$0.71
Trade value
$1.87K
% of position
3.8%
3/15/2026
69.63K→66.98K
Total
Net shares
+6.54K
Net value
-$1.87K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | M · Option Exercise | +9.19K | — | — | 15.2% | 60.44K | 69.63K |
| Class A Common Stock Direct | 3/15/2026 | F · Tax Withholding | −2.65K | $0.71 | $1.87K | 3.8% | 69.63K | 66.98K |
| Total | +6.54K | -$1.87K | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
9.19K shares
Shares
−9.19K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−51.18K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock9.19K shares | 3/15/2026 | M · Option Exercise | −9.19K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2026 | D · Disposition | −51.18K | — | 0.00 |