KERBY JEFFERY SCOTT (Chief of Owned Retail) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2025ACC: 0001213900-25-027977
Officer· Chief of Owned Retail
Since Jan 2023
-4.65K
Net shares
Net seller
$3.5K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
13.59K acquired · 18.23K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+13.59K
Price / share
—
Trade value
—
% of position
26.4%
3/31/2025
51.51K→65.09K
Class A Common Stock
Direct
Shares
−4.65K
Price / share
$0.76
Trade value
$3.53K
% of position
7.1%
3/31/2025
65.09K→60.44K
Total
Net shares
+8.94K
Net value
-$3.53K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2025 | M · Option Exercise | +13.59K | — | — | 26.4% | 51.51K | 65.09K |
| Class A Common Stock Direct | 3/31/2025 | F · Tax Withholding | −4.65K | $0.76 | $3.53K | 7.1% | 65.09K | 60.44K |
| Total | +8.94K | -$3.53K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
13.59K shares
Shares
−13.59K
Strike price
Held after
27.17K
Exercisable
—
3/31/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock13.59K shares | 3/31/2025 | M · Option Exercise | −13.59K | — | 27.17K |