KERBY JEFFERY SCOTT (Chief of Owned Retail) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/19/2024ACC: 0001213900-24-024001
Officer· Chief of Owned Retail
Since Jan 2023
-3.15K
Net shares
Net seller
$4.9K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
9.19K acquired · 12.34K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+9.19K
Price / share
—
Trade value
—
% of position
23.3%
3/15/2024
39.43K→48.61K
Class A Common Stock
Direct
Shares
−3.15K
Price / share
$1.56
Trade value
$4.92K
% of position
6.5%
3/15/2024
48.61K→45.46K
Total
Net shares
+6.03K
Net value
-$4.92K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2024 | M · Option Exercise | +9.19K | — | — | 23.3% | 39.43K | 48.61K |
| Class A Common Stock Direct | 3/15/2024 | F · Tax Withholding | −3.15K | $1.56 | $4.92K | 6.5% | 48.61K | 45.46K |
| Total | +6.03K | -$4.92K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
9.19K shares
Shares
−9.19K
Strike price
Held after
18.37K
Exercisable
—
3/15/2024
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock9.19K shares | 3/15/2024 | M · Option Exercise | −9.19K | — | 18.37K |