KERBY JEFFERY SCOTT (Chief of Owned Retail) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/18/2025ACC: 0001013762-25-000582
Officer· Chief of Owned Retail
Since Jan 2023
-3.14K
Net shares
Net seller
$2.8K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
9.19K acquired · 12.33K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+9.19K
Price / share
—
Trade value
—
% of position
20.2%
3/15/2025
45.46K→54.65K
Class A Common Stock
Direct
Shares
−3.14K
Price / share
$0.90
Trade value
$2.83K
% of position
5.7%
3/15/2025
54.65K→51.51K
Total
Net shares
+6.04K
Net value
-$2.83K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +9.19K | — | — | 20.2% | 45.46K | 54.65K |
| Class A Common Stock Direct | 3/15/2025 | F · Tax Withholding | −3.14K | $0.90 | $2.83K | 5.7% | 54.65K | 51.51K |
| Total | +6.04K | -$2.83K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
9.19K shares
Shares
−9.19K
Strike price
Held after
9.19K
Exercisable
—
3/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock9.19K shares | 3/15/2025 | M · Option Exercise | −9.19K | — | 9.19K |