KENNEDY KELLY J. purchased 12.2% of their position (2.50K shares) of VITAL FARMS, INC. on the open market
Open‑market purchase worth $21.0K — a moderate purchase. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 5/18/2026ACC: 0001193125-26-229081
+2.50K
Net shares
Net buyer
$21.0K
Total acquired
1
Open market trades
1B · 0S
1
Total transactions
2.50K acquired
Non-Derivative Transactions1
Common Stock
Direct
Shares
+2.50K
Price / share
$8.40
Trade value
$21K
% of position
12.2%
5/14/2026
20.43K→22.93K
Total
Net shares
+2.50K
Net value
$21K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 5/14/2026 | P · Purchase | +2.50K | $8.40 | $21K | 12.2% | 20.43K | 22.93K |
| Total | +2.50K | $21K | ||||||
Derivative Transactions0
No derivative transactions reported