KELLY FINANCIAL SERVICES LLC

Filed: 7/17/2025ACC: 0001754960-25-000424

📋 What this filing means

KELLY FINANCIAL SERVICES LLC filed this quarterly 13F‑HR report disclosing 116 equity positions with a total reported market value of $339.42M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

116

Positions

$339.42M

Total AUM (reported)

4.32M

Total Shares

Allocation by class

COM$25.91M7.6%

CORE S&P500 ETF$23.72M7.0%

MSCI USA QLT FCT$22.94M6.8%

EAFE VALUE ETF$21.20M6.2%

S&P 500 GRWT ETF$20.50M6.0%

ISHARES US EQUIT$20.44M6.0%

10-20 YR TRS ETF$17.62M5.2%

Portfolio Concentration

Top 3$67.86M20.0%

4–10$114.27M33.7%

11–25$99.50M29.3%

Rest$57.80M17.0%

Top 3 weight

20.0%

Top 10 weight

53.7%

Voting Authority Distribution

Total shares with voting rights: 4.32M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.32M

% of voting shares100.0%

Investment Discretion (by position count)

Sole116

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings116

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares38.20K

TypeSH

Market value$23.72M

6.99%

Sole

0.00

Shared

0.00

None

38.20K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares125.47K

TypeSH

Market value$22.94M

6.76%

Sole

0.00

Shared

0.00

None

125.47K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares333.97K

TypeSH

Market value$21.20M

6.25%

Sole

0.00

Shared

0.00

None

333.97K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares186.21K

TypeSH

Market value$20.50M

6.04%

Sole

0.00

Shared

0.00

None

186.21K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares375.32K

TypeSH

Market value$20.44M

6.02%

Sole

0.00

Shared

0.00

None

375.32K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares173.47K

TypeSH

Market value$17.62M

5.19%

Sole

0.00

Shared

0.00

None

173.47K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares84.67K

TypeSH

Market value$16.55M

4.87%

Sole

0.00

Shared

0.00

None

84.67K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares269.27K

TypeSH

Market value$14.23M

4.19%

Sole

0.00

Shared

0.00

None

269.27K

ISHARES TR

SOLE

S&P 100 ETF

Shares41.04K

TypeSH

Market value$12.49M

3.68%

Sole

0.00

Shared

0.00

None

41.04K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares196.98K

TypeSH

Market value$12.44M

3.66%

Sole

0.00

Shared

0.00

None

196.98K

ISHARES TR

SOLE

A RATE CP BD ETF

Shares231.06K

TypeSH

Market value$11.05M

3.26%

Sole

0.00

Shared

0.00

None

231.06K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares271.96K

TypeSH

Market value$9.68M

2.85%

Sole

0.00

Shared

0.00

None

271.96K

ISHARES TR

SOLE

U.S. TECH ETF

Shares55.10K

TypeSH

Market value$9.55M

2.81%

Sole

0.00

Shared

0.00

None

55.10K

ISHARES TR

SOLE

CORE INTL AGGR

Shares183.74K

TypeSH

Market value$9.39M

2.77%

Sole

0.00

Shared

0.00

None

183.74K

ISHARES TR

SOLE

MBS ETF

Shares99.80K

TypeSH

Market value$9.37M

2.76%

Sole

0.00

Shared

0.00

None

99.80K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares27.04K

TypeSH

Market value$6.50M

1.91%

Sole

0.00

Shared

0.00

None

27.04K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares102.56K

TypeSH

Market value$6.40M

1.88%

Sole

0.00

Shared

0.00

None

102.56K

ISHARES TR

SOLE

ISHARES SEMICDTR

Shares26.54K

TypeSH

Market value$6.33M

1.87%

Sole

0.00

Shared

0.00

None

26.54K

SCHWAB STRATEGIC TR

SOLE

INT-TRM U.S TRES

Shares221.11K

TypeSH

Market value$5.53M

1.63%

Sole

0.00

Shared

0.00

None

221.11K

BLACKROCK ETF TRUST

SOLE

ISHARES A I INNO

Shares182.26K

TypeSH

Market value$5.26M

1.55%

Sole

0.00

Shared

0.00

None

182.26K

SHERWIN WILLIAMS CO

SOLE

COM

Shares13.91K

TypeSH

Market value$4.78M

1.41%

Sole

0.00

Shared

0.00

None

13.91K

INVESCO EXCH TRADED FD TR II

SOLE

PURBTA 0 5 YR

Shares179.35K

TypeSH

Market value$4.66M

1.37%

Sole

0.00

Shared

0.00

None

179.35K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares41.30K

TypeSH

Market value$3.83M

1.13%

Sole

0.00

Shared

0.00

None

41.30K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares74.76K

TypeSH

Market value$3.79M

1.12%

Sole

0.00

Shared

0.00

None

74.76K

APPLE INC

SOLE

COM

Shares16.52K

TypeSH

Market value$3.39M

1.00%

Sole

0.00

Shared

0.00

None

16.52K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	38.20K	SH	$23.72M 6.99%	38.20K
ISHARES TRSOLE	MSCI USA QLT FCT	125.47K	SH	$22.94M 6.76%	125.47K
ISHARES TRSOLE	EAFE VALUE ETF	333.97K	SH	$21.20M 6.25%	333.97K
ISHARES TRSOLE	S&P 500 GRWT ETF	186.21K	SH	$20.50M 6.04%	186.21K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	375.32K	SH	$20.44M 6.02%	375.32K
ISHARES TRSOLE	10-20 YR TRS ETF	173.47K	SH	$17.62M 5.19%	173.47K
ISHARES TRSOLE	S&P 500 VAL ETF	84.67K	SH	$16.55M 4.87%	84.67K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	269.27K	SH	$14.23M 4.19%	269.27K
ISHARES TRSOLE	S&P 100 ETF	41.04K	SH	$12.49M 3.68%	41.04K
ISHARES INCSOLE	MSCI EMRG CHN	196.98K	SH	$12.44M 3.66%	196.98K
ISHARES TRSOLE	A RATE CP BD ETF	231.06K	SH	$11.05M 3.26%	231.06K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	271.96K	SH	$9.68M 2.85%	271.96K
ISHARES TRSOLE	U.S. TECH ETF	55.10K	SH	$9.55M 2.81%	55.10K
ISHARES TRSOLE	CORE INTL AGGR	183.74K	SH	$9.39M 2.77%	183.74K
ISHARES TRSOLE	MBS ETF	99.80K	SH	$9.37M 2.76%	99.80K
ISHARES TRSOLE	MSCI USA MMENTM	27.04K	SH	$6.50M 1.91%	27.04K
ISHARES GOLD TRSOLE	ISHARES NEW	102.56K	SH	$6.40M 1.88%	102.56K
ISHARES TRSOLE	ISHARES SEMICDTR	26.54K	SH	$6.33M 1.87%	26.54K
SCHWAB STRATEGIC TRSOLE	INT-TRM U.S TRES	221.11K	SH	$5.53M 1.63%	221.11K
BLACKROCK ETF TRUSTSOLE	ISHARES A I INNO	182.26K	SH	$5.26M 1.55%	182.26K
SHERWIN WILLIAMS COSOLE	COM	13.91K	SH	$4.78M 1.41%	13.91K
INVESCO EXCH TRADED FD TR IISOLE	PURBTA 0 5 YR	179.35K	SH	$4.66M 1.37%	179.35K
ISHARES TRSOLE	JPMORGAN USD EMG	41.30K	SH	$3.83M 1.13%	41.30K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	74.76K	SH	$3.79M 1.12%	74.76K
APPLE INCSOLE	COM	16.52K	SH	$3.39M 1.00%	16.52K

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