KELLY FINANCIAL SERVICES LLC

Filed: 4/15/2025ACC: 0001754960-25-000199

📋 What this filing means

KELLY FINANCIAL SERVICES LLC filed this quarterly 13F‑HR report disclosing 113 equity positions with a total reported market value of $287.68M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

113

Positions

$287.68M

Total AUM (reported)

3.47M

Total Shares

Allocation by class

CORE S&P500 ETF$37.86M13.2%

COM$24.28M8.4%

MSCI USA QLT FCT$20.21M7.0%

S&P 500 GRWT ETF$18.61M6.5%

ISHARES US EQUIT$17.47M6.1%

EAFE VALUE ETF$13.86M4.8%

ISHARES FLEXIBLE$13.40M4.7%

Portfolio Concentration

Top 3$76.68M26.7%

4–10$91.01M31.6%

11–25$72.63M25.2%

Rest$47.37M16.5%

Top 3 weight

26.7%

Top 10 weight

58.3%

Voting Authority Distribution

Total shares with voting rights: 3.47M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.47M

% of voting shares100.0%

Investment Discretion (by position count)

Sole113

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings113

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares67.38K

TypeSH

Market value$37.86M

13.16%

Sole

0.00

Shared

0.00

None

67.38K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares118.28K

TypeSH

Market value$20.21M

7.03%

Sole

0.00

Shared

0.00

None

118.28K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares200.45K

TypeSH

Market value$18.61M

6.47%

Sole

0.00

Shared

0.00

None

200.45K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares358.20K

TypeSH

Market value$17.47M

6.07%

Sole

0.00

Shared

0.00

None

358.20K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares235.19K

TypeSH

Market value$13.86M

4.82%

Sole

0.00

Shared

0.00

None

235.19K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares255.77K

TypeSH

Market value$13.40M

4.66%

Sole

0.00

Shared

0.00

None

255.77K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares69.51K

TypeSH

Market value$13.25M

4.60%

Sole

0.00

Shared

0.00

None

69.51K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares114.78K

TypeSH

Market value$11.91M

4.14%

Sole

0.00

Shared

0.00

None

114.78K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares197.96K

TypeSH

Market value$10.91M

3.79%

Sole

0.00

Shared

0.00

None

197.96K

ISHARES TR

SOLE

A RATE CP BD ETF

Shares215.04K

TypeSH

Market value$10.22M

3.55%

Sole

0.00

Shared

0.00

None

215.04K

ISHARES TR

SOLE

MBS ETF

Shares96.86K

TypeSH

Market value$9.08M

3.16%

Sole

0.00

Shared

0.00

None

96.86K

ISHARES TR

SOLE

S&P 100 ETF

Shares31.25K

TypeSH

Market value$8.46M

2.94%

Sole

0.00

Shared

0.00

None

31.25K

ISHARES TR

SOLE

U.S. TECH ETF

Shares54.41K

TypeSH

Market value$7.64M

2.66%

Sole

0.00

Shared

0.00

None

54.41K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares105.56K

TypeSH

Market value$6.22M

2.16%

Sole

0.00

Shared

0.00

None

105.56K

SCHWAB STRATEGIC TR

SOLE

INT-TRM U.S TRES

Shares206.32K

TypeSH

Market value$5.13M

1.78%

Sole

0.00

Shared

0.00

None

206.32K

SHERWIN WILLIAMS CO

SOLE

COM

Shares13.91K

TypeSH

Market value$4.86M

1.69%

Sole

0.00

Shared

0.00

None

13.91K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares23.54K

TypeSH

Market value$4.76M

1.65%

Sole

0.00

Shared

0.00

None

23.54K

ISHARES TR

SOLE

ISHARES SEMICDTR

Shares25.06K

TypeSH

Market value$4.72M

1.64%

Sole

0.00

Shared

0.00

None

25.06K

ISHARES TR

SOLE

HIGH YLD SYSTM B

Shares82.38K

TypeSH

Market value$3.88M

1.35%

Sole

0.00

Shared

0.00

None

82.38K

ISHARES TR

SOLE

USD INV GRDE ETF

Shares71.67K

TypeSH

Market value$3.66M

1.27%

Sole

0.00

Shared

0.00

None

71.67K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares40.10K

TypeSH

Market value$3.63M

1.26%

Sole

0.00

Shared

0.00

None

40.10K

APPLE INC

SOLE

COM

Shares16.25K

TypeSH

Market value$3.61M

1.25%

Sole

0.00

Shared

0.00

None

16.25K

ISHARES TR

SOLE

HIGH YLD CORP BD

Shares95.11K

TypeSH

Market value$2.99M

1.04%

Sole

0.00

Shared

0.00

None

95.11K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares40.69K

TypeSH

Market value$2.06M

0.72%

Sole

0.00

Shared

0.00

None

40.69K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares60.58K

TypeSH

Market value$1.92M

0.67%

Sole

0.00

Shared

0.00

None

60.58K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	67.38K	SH	$37.86M 13.16%	67.38K
ISHARES TRSOLE	MSCI USA QLT FCT	118.28K	SH	$20.21M 7.03%	118.28K
ISHARES TRSOLE	S&P 500 GRWT ETF	200.45K	SH	$18.61M 6.47%	200.45K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	358.20K	SH	$17.47M 6.07%	358.20K
ISHARES TRSOLE	EAFE VALUE ETF	235.19K	SH	$13.86M 4.82%	235.19K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	255.77K	SH	$13.40M 4.66%	255.77K
ISHARES TRSOLE	S&P 500 VAL ETF	69.51K	SH	$13.25M 4.60%	69.51K
ISHARES TRSOLE	10-20 YR TRS ETF	114.78K	SH	$11.91M 4.14%	114.78K
ISHARES INCSOLE	MSCI EMRG CHN	197.96K	SH	$10.91M 3.79%	197.96K
ISHARES TRSOLE	A RATE CP BD ETF	215.04K	SH	$10.22M 3.55%	215.04K
ISHARES TRSOLE	MBS ETF	96.86K	SH	$9.08M 3.16%	96.86K
ISHARES TRSOLE	S&P 100 ETF	31.25K	SH	$8.46M 2.94%	31.25K
ISHARES TRSOLE	U.S. TECH ETF	54.41K	SH	$7.64M 2.66%	54.41K
ISHARES GOLD TRSOLE	ISHARES NEW	105.56K	SH	$6.22M 2.16%	105.56K
SCHWAB STRATEGIC TRSOLE	INT-TRM U.S TRES	206.32K	SH	$5.13M 1.78%	206.32K
SHERWIN WILLIAMS COSOLE	COM	13.91K	SH	$4.86M 1.69%	13.91K
ISHARES TRSOLE	MSCI USA MMENTM	23.54K	SH	$4.76M 1.65%	23.54K
ISHARES TRSOLE	ISHARES SEMICDTR	25.06K	SH	$4.72M 1.64%	25.06K
ISHARES TRSOLE	HIGH YLD SYSTM B	82.38K	SH	$3.88M 1.35%	82.38K
ISHARES TRSOLE	USD INV GRDE ETF	71.67K	SH	$3.66M 1.27%	71.67K
ISHARES TRSOLE	JPMORGAN USD EMG	40.10K	SH	$3.63M 1.26%	40.10K
APPLE INCSOLE	COM	16.25K	SH	$3.61M 1.25%	16.25K
ISHARES TRSOLE	HIGH YLD CORP BD	95.11K	SH	$2.99M 1.04%	95.11K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	40.69K	SH	$2.06M 0.72%	40.69K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	60.58K	SH	$1.92M 0.67%	60.58K

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