Senior insider sale
CFO & Treasurer at RUSH ENTERPRISES INC \TX\ — senior position signals high conviction
$1.82M
22.50K shares
What this filing means
KELLER STEVEN L plans to sell 22.50K shares of RUSH ENTERPRISES INC \TX\ valued at approximately $1.82M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 7/31/2026ACC: 0001964306-26-000346
Officer· CFO & Treasurer
Since Mar 2019
22.50K
Shares to sell
$1.82M
Approx. market value
20.68K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Exercise of employee stock options
Broker assisted cashless sale
7/31/2026
20.68KTotal acquired20.68K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
7/31/2026 | Exercise of employee stock options Broker assisted cashless sale | 20.68K | — |
| Total | 20.68K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
1.82K
Market value
$147.8K
7/30/2026
Planned — Approximate Date
NASDAQPlanned
Units to sell
20.68K
Market value
$1.67M
7/31/2026
Total
Units
22.50K
Value
$1.82M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
7/30/2026 | 1.82K | $147.8K | — | Completed |
| Planned — Approximate Date | ||||
7/31/2026 | 20.68K | $1.67M | NASDAQ | Planned |
| Total | 22.50K | $1.82M | ||