JONES JASON L.

PrivateCIK: 1819177
Location

AUSTIN, TX

JONES JASON L. sold 58.8% of their position (913.12K shares) of VITAL FARMS, INC. on the open market

Open‑market sale worth $18.68M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales
InsiderJONES JASON L.CIK 1819177
IssuerVITAL FARMS, INC.CIK 1579733
10% Owner
Since Jul 2020
-913.12K
Net shares
Net seller
$18.68M
Total sold
4
Open market trades
0B · 4S
6
Total transactions
121.25K acquired · 1.03M disposed
Non-Derivative Transactions5

Common Stock

Indirect
C · Conversion

Shares

+121.25K

Price / share

Trade value

% of position

6.6%
8/4/2020
1.85M1.97M

Common Stock

Indirect
S · Sale

Shares

333.56K

Price / share

$20.46

Trade value

$6.82M

% of position

17.0%
8/4/2020
1.97M1.63M

Common Stock

Indirect
S · Sale

Shares

333.56K

Price / share

$20.46

Trade value

$6.82M

% of position

New position
8/4/2020
333.56K0.00

Common Stock

Indirect
S · Sale

Shares

123K

Price / share

$20.46

Trade value

$2.52M

% of position

16.1%
8/4/2020
763.46K640.46K

Common Stock

Indirect
S · Sale

Shares

123K

Price / share

$20.46

Trade value

$2.52M

% of position

16.1%
8/4/2020
763.46K640.46K
Total

Net shares

791.88K

Net value

-$18.68M

Derivative Transactions1

Series B Preferred Stock

Indirect
C · Conversion
Converts to

Common Stock

121.25K shares

Shares

121.25K

Strike price

Held after

0.00

Exercisable

8/4/2020
JONES JASON L. — Insider Transaction (Form 4) Filed Aug 5, 2020 | Finecho