Filed: 7/14/2026ACC: 0001214659-26-008502
📋 What this filing means
INVESTMENT ADVISORY SERVICES INC /TX /ADV filed this quarterly 13F‑HR report disclosing 140 equity positions with a total reported market value of $347.18M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
140
Positions
$347.18M
Total AUM (reported)
3.06M
Total Shares
Allocation by class
COM$149.85M43.2%
UNIT SER 1$39.66M11.4%
DIV APP ETF$38.89M11.2%
EQUITY PREMIUM$12.64M3.6%
US CASH COWS 100$11.18M3.2%
FIDELITY FUND LR$9.65M2.8%
US DIVIDEND EQ$8.27M2.4%
Portfolio Concentration
Top 3$92.03M26.5%
4–10$74.08M21.3%
11–25$75.58M21.8%
Rest$105.48M30.4%
Top 3 weight
26.5%
Top 10 weight
47.8%
Voting Authority Distribution
Total shares with voting rights: 3.06M
Sole
Full voting authority
3.06M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole140
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings140
Rows:
INVESCO QQQ TR
SOLEShares53.86K
TypeSH
Market value$39.66M
11.42%
Sole
53.86K
Shared
0.00
None
0.00
VANGUARD SPECIALIZED FUNDS
SOLEShares164.37K
TypeSH
Market value$38.89M
11.20%
Sole
164.37K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares36.14K
TypeSH
Market value$13.48M
3.88%
Sole
36.14K
Shared
0.00
None
0.00
APPLE INC
SOLEShares46.25K
TypeSH
Market value$13.38M
3.85%
Sole
46.25K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares223.72K
TypeSH
Market value$12.64M
3.64%
Sole
223.72K
Shared
0.00
None
0.00
WALMART INC
SOLEShares99.22K
TypeSH
Market value$11.24M
3.24%
Sole
99.22K
Shared
0.00
None
0.00
PACER FDS TR
SOLEShares179.81K
TypeSH
Market value$11.18M
3.22%
Sole
179.81K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares278.35K
TypeSH
Market value$9.65M
2.78%
Sole
278.35K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares260.83K
TypeSH
Market value$8.27M
2.38%
Sole
260.83K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares41.01K
TypeSH
Market value$7.71M
2.22%
Sole
41.01K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares121.80K
TypeSH
Market value$7.34M
2.12%
Sole
121.80K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares50.27K
TypeSH
Market value$6.87M
1.98%
Sole
50.27K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares26.04K
TypeSH
Market value$6.61M
1.90%
Sole
26.04K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares24.72K
TypeSH
Market value$6.22M
1.79%
Sole
24.72K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares16.72K
TypeSH
Market value$5.47M
1.58%
Sole
16.72K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares25.44K
TypeSH
Market value$5.41M
1.56%
Sole
25.44K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares102.74K
TypeSH
Market value$4.96M
1.43%
Sole
102.74K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares25.18K
TypeSH
Market value$4.80M
1.38%
Sole
25.18K
Shared
0.00
None
0.00
MCDONALDS CORP
SOLEShares16.20K
TypeSH
Market value$4.38M
1.26%
Sole
16.20K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares11.93K
TypeSH
Market value$4.21M
1.21%
Sole
11.93K
Shared
0.00
None
0.00
AMERICAN EXPRESS CO
SOLEShares12.41K
TypeSH
Market value$4.20M
1.21%
Sole
12.41K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares101.61K
TypeSH
Market value$4.12M
1.19%
Sole
101.61K
Shared
0.00
None
0.00
COCA COLA CO
SOLEShares46.35K
TypeSH
Market value$3.77M
1.08%
Sole
46.35K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.48K
TypeSH
Market value$3.69M
1.06%
Sole
15.48K
Shared
0.00
None
0.00
DEVON ENERGY CORP NEW
SOLEShares85.25K
TypeSH
Market value$3.52M
1.01%
Sole
85.25K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
INVESCO QQQ TRSOLE | UNIT SER 1 | 53.86K | SH | $39.66M 11.42% | 53.86K | 0.00 | 0.00 |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 164.37K | SH | $38.89M 11.20% | 164.37K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 36.14K | SH | $13.48M 3.88% | 36.14K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 46.25K | SH | $13.38M 3.85% | 46.25K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 223.72K | SH | $12.64M 3.64% | 223.72K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 99.22K | SH | $11.24M 3.24% | 99.22K | 0.00 | 0.00 |
PACER FDS TRSOLE | US CASH COWS 100 | 179.81K | SH | $11.18M 3.22% | 179.81K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | FIDELITY FUND LR | 278.35K | SH | $9.65M 2.78% | 278.35K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 260.83K | SH | $8.27M 2.38% | 260.83K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 41.01K | SH | $7.71M 2.22% | 41.01K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | HIGH DIVID ETF | 121.80K | SH | $7.34M 2.12% | 121.80K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 50.27K | SH | $6.87M 1.98% | 50.27K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 26.04K | SH | $6.61M 1.90% | 26.04K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 24.72K | SH | $6.22M 1.79% | 24.72K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 16.72K | SH | $5.47M 1.58% | 16.72K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 25.44K | SH | $5.41M 1.56% | 25.44K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | ENHANCED SML CAP | 102.74K | SH | $4.96M 1.43% | 102.74K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ST STR TECHN ETF | 25.18K | SH | $4.80M 1.38% | 25.18K | 0.00 | 0.00 |
MCDONALDS CORPSOLE | COM | 16.20K | SH | $4.38M 1.26% | 16.20K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 11.93K | SH | $4.21M 1.21% | 11.93K | 0.00 | 0.00 |
AMERICAN EXPRESS COSOLE | COM | 12.41K | SH | $4.20M 1.21% | 12.41K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | ENH MID COR ETF | 101.61K | SH | $4.12M 1.19% | 101.61K | 0.00 | 0.00 |
COCA COLA COSOLE | COM | 46.35K | SH | $3.77M 1.08% | 46.35K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.48K | SH | $3.69M 1.06% | 15.48K | 0.00 | 0.00 |
DEVON ENERGY CORP NEWSOLE | COM | 85.25K | SH | $3.52M 1.01% | 85.25K | 0.00 | 0.00 |
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