Filed: 1/22/2026ACC: 0001214659-26-000732
📋 What this filing means
INVESTMENT ADVISORY SERVICES INC /TX /ADV filed this quarterly 13F‑HR report disclosing 126 equity positions with a total reported market value of $319.66M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
126
Positions
$319.66M
Total AUM (reported)
2.96M
Total Shares
Allocation by class
COM$147.39M46.1%
DIV APP ETF$35.72M11.2%
UNIT SER 1$32.70M10.2%
EQUITY PREMIUM$17.38M5.4%
US CASH COWS 100$10.72M3.4%
FIDELITY FUND LR$7.59M2.4%
US DIVIDEND EQ$7.20M2.3%
Portfolio Concentration
Top 3$86.50M27.1%
4–10$74.04M23.2%
11–25$67.98M21.3%
Rest$91.14M28.5%
Top 3 weight
27.1%
Top 10 weight
50.2%
Voting Authority Distribution
Total shares with voting rights: 2.96M
Sole
Full voting authority
2.96M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole126
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings126
Rows:
VANGUARD SPECIALIZED FUNDS
SOLEShares162.53K
TypeSH
Market value$35.72M
11.17%
Sole
162.53K
Shared
0.00
None
0.00
INVESCO QQQ TR
SOLEShares53.23K
TypeSH
Market value$32.70M
10.23%
Sole
53.23K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares37.38K
TypeSH
Market value$18.08M
5.66%
Sole
37.38K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED
SOLEShares303.65K
TypeSH
Market value$17.38M
5.44%
Sole
303.65K
Shared
0.00
None
0.00
APPLE INC
SOLEShares46.84K
TypeSH
Market value$12.73M
3.98%
Sole
46.84K
Shared
0.00
None
0.00
WALMART INC
SOLEShares101.50K
TypeSH
Market value$11.31M
3.54%
Sole
101.50K
Shared
0.00
None
0.00
PACER FDS TR
SOLEShares178.17K
TypeSH
Market value$10.72M
3.35%
Sole
178.17K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares253.62K
TypeSH
Market value$7.59M
2.38%
Sole
253.62K
Shared
0.00
None
0.00
SCHWAB STRATEGIC TR
SOLEShares262.48K
TypeSH
Market value$7.20M
2.25%
Sole
262.48K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares42.30K
TypeSH
Market value$7.10M
2.22%
Sole
42.30K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares50.32K
TypeSH
Market value$6.06M
1.89%
Sole
50.32K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares25.35K
TypeSH
Market value$5.79M
1.81%
Sole
25.35K
Shared
0.00
None
0.00
FIDELITY COVINGTON TRUST
SOLEShares101.36K
TypeSH
Market value$5.75M
1.80%
Sole
101.36K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares26.49K
TypeSH
Market value$5.48M
1.72%
Sole
26.49K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares16.92K
TypeSH
Market value$5.45M
1.71%
Sole
16.92K
Shared
0.00
None
0.00
MCDONALDS CORP
SOLEShares17.20K
TypeSH
Market value$5.26M
1.64%
Sole
17.20K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD
SOLEShares24.60K
TypeSH
Market value$4.71M
1.47%
Sole
24.60K
Shared
0.00
None
0.00
AMERICAN EXPRESS CO
SOLEShares12.60K
TypeSH
Market value$4.66M
1.46%
Sole
12.60K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.58K
TypeSH
Market value$4.33M
1.35%
Sole
12.58K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares25.22K
TypeSH
Market value$3.63M
1.14%
Sole
25.22K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares15.18K
TypeSH
Market value$3.50M
1.10%
Sole
15.18K
Shared
0.00
None
0.00
STRYKER CORPORATION
SOLEShares9.79K
TypeSH
Market value$3.44M
1.08%
Sole
9.79K
Shared
0.00
None
0.00
COCA COLA CO
SOLEShares47.65K
TypeSH
Market value$3.33M
1.04%
Sole
47.65K
Shared
0.00
None
0.00
BLACKROCK INC
SOLEShares3.10K
TypeSH
Market value$3.32M
1.04%
Sole
3.10K
Shared
0.00
None
0.00
VANGUARD INDEX FDS
SOLEShares9.77K
TypeSH
Market value$3.28M
1.02%
Sole
9.77K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 162.53K | SH | $35.72M 11.17% | 162.53K | 0.00 | 0.00 |
INVESCO QQQ TRSOLE | UNIT SER 1 | 53.23K | SH | $32.70M 10.23% | 53.23K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 37.38K | SH | $18.08M 5.66% | 37.38K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADEDSOLE | EQUITY PREMIUM | 303.65K | SH | $17.38M 5.44% | 303.65K | 0.00 | 0.00 |
APPLE INCSOLE | COM | 46.84K | SH | $12.73M 3.98% | 46.84K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 101.50K | SH | $11.31M 3.54% | 101.50K | 0.00 | 0.00 |
PACER FDS TRSOLE | US CASH COWS 100 | 178.17K | SH | $10.72M 3.35% | 178.17K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | FIDELITY FUND LR | 253.62K | SH | $7.59M 2.38% | 253.62K | 0.00 | 0.00 |
SCHWAB STRATEGIC TRSOLE | US DIVIDEND EQ | 262.48K | SH | $7.20M 2.25% | 262.48K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE S&P US GWT | 42.30K | SH | $7.10M 2.22% | 42.30K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 50.32K | SH | $6.06M 1.89% | 50.32K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 25.35K | SH | $5.79M 1.81% | 25.35K | 0.00 | 0.00 |
FIDELITY COVINGTON TRUSTSOLE | HIGH DIVID ETF | 101.36K | SH | $5.75M 1.80% | 101.36K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 26.49K | SH | $5.48M 1.72% | 26.49K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 16.92K | SH | $5.45M 1.71% | 16.92K | 0.00 | 0.00 |
MCDONALDS CORPSOLE | COM | 17.20K | SH | $5.26M 1.64% | 17.20K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FDSOLE | S&P500 EQL WGT | 24.60K | SH | $4.71M 1.47% | 24.60K | 0.00 | 0.00 |
AMERICAN EXPRESS COSOLE | COM | 12.60K | SH | $4.66M 1.46% | 12.60K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.58K | SH | $4.33M 1.35% | 12.58K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | STATE STREET TEC | 25.22K | SH | $3.63M 1.14% | 25.22K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 15.18K | SH | $3.50M 1.10% | 15.18K | 0.00 | 0.00 |
STRYKER CORPORATIONSOLE | COM | 9.79K | SH | $3.44M 1.08% | 9.79K | 0.00 | 0.00 |
COCA COLA COSOLE | COM | 47.65K | SH | $3.33M 1.04% | 47.65K | 0.00 | 0.00 |
BLACKROCK INCSOLE | COM | 3.10K | SH | $3.32M 1.04% | 3.10K | 0.00 | 0.00 |
VANGUARD INDEX FDSSOLE | TOTAL STK MKT | 9.77K | SH | $3.28M 1.02% | 9.77K | 0.00 | 0.00 |
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